“VoxVentures will serve as a creative and financial incubator of consumer product ideas and business plans representing a new multicultural and globally-minded mainstream.
New York, NY (PRWEB) September 1, 2010
Boutique advertising agency the vox collective (http://www.thevoxcollective.com) today unveiled VoxVentures--a division focused on the creation of products and content for clients, distribution partners, as well as venture capital partners looking to invest in high growth areas.
The agency’s immediate focus will be on creating properties for the emerging multicultural, global and youth segments that also channel the mainstream appeal of those groups. Products currently in development include children’s entertainment properties, beauty and fashion products, as well as digital and broadcast entertainment content.
“Our agency is full of creative entrepreneurs with powerful product ideas triggered by unique consumer insights, so this is a natural step for us and for an ad industry redefining itself overall,” commented Roberto Ramos, President and CEO of the vox colletive. “Additionally, our focus on multicultural and globally-minded products and assets comes at a time when a demographic tidal wave is creating a strong demand for complete business, product and marketing solutions to engage these groups and their mainstream influence.”.
Multicultural and global markets represent growth areas in a somewhat stagnant global economy. In the U.S. by the year 2040 more than half of the population will be from a minority group, with the largest minority being Hispanics—totaling close to 50 million with a purchasing power of over $1 trillion dollars. The global story as well is a powerful one. According to estimates by the United Nations, by the year 2030 the middle class in the developing world will have more than doubled since the start of the decade, and is expected to be larger than the total populations of Europe, Japan and the U.S. combined.
“VoxVentures will serve as a creative and financial incubator of consumer product ideas and business plans representing a new multicultural and globally-minded mainstream. Our goal is to nurture and take these ideas to the next level by developing the business model, coming up with the entire consumer experience, and by procuring the financing and distribution of the product to make it a success,” stated Awilda Charriez General Manager & CFO of the vox collective.