This Girl's gone PINK! California Designer Launches Breast Cancer Awareness Jewelry.

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Breast Cancer Awareness “Pink Calendar Keys”Mark Recovery Milestones and Benefit the Tigerlily Foundation.

For Breast Cancer Awareness Month—and the remainder of 2010— 20% of proceeds from Not Just Any Old Day...It’s YOUR Special Day® “Pink Calendar Key” Silver or Gold plated necklaces and key rings are being donated to the Tigerlily Foundation (http://www.TigerlilyFoundation.org). The national foundation educates, advocates for, empowers, and provides hands-on support and services to young women before, during, and after breast cancer.

Custom-made and personalized in the USA, the silver-plated Pink Calendar Key (¾-inch-wide by 2-inch-tall) comes on either a matching 30-inch ball chain or key ring with a pink enamel ribbon charm (1-inch-tall). Customers select a special date on the key’s imprinted calendar, which is marked with a pink Swarovski crystal. The cost per keepsake is $45, making it a very affordable gift item.

“I created the ‘Pink Calendar Key’ necklace and key ring as a way to help women and their loved ones celebrate milestones in breast cancer recovery or remember those who have lost the battle, while supporting a great charity in style,” says Michele Esposito, designer and founder of Not Just Any Old Day...It’s YOUR Special Day®. “The Tigerlily Foundation’s financial, educational, and wellness programs for breast cancer patients and their families are so needed. Maimah Karmo, the Tigerlily Foundation’s founder and young-adult breast cancer survivor and patient advocate, is full-blown inspiration.”

The Pink Calendar Key necklace and key ring are part of an entire line of unique celebratory jewelry and giftware at http://www.NotJustAnyOldDay.com. All products ship in a protective satin pouch approximately seven business days after receipt of order. A free gift enclosure card is offered with each purchase.

About Not Just Any Old Day...It’s YOUR Special Day®
Not Just Any Old Day...It’s YOUR Special Day® is known for its patented and popular Calendar Key, which is available in a range of metals and finishes and on a variety of jewelry and gifts items. Each piece is custom made and hand marked with a Swarovski crystal. For more information, visit http://www.NotJustAnyOldDay.com.

For a high-resolution image of the “Pink” Calendar Key or other products in the Not Just Any Old Day...It’s YOUR Special Day® line, please contact Michele Esposito at (818) 359-5948 or Michele@NotJustAnyOldDay.com.

About the Tigerlily Foundation
The Tigerlily Foundation was founded by Maimah Karmo after she was diagnosed with breast cancer at 32 years old. The Foundation's mission is to educate, advocate for, empower and provide hands-on support and services to young women before, during, and after breast cancer. Visit http://www.TigerlilyFoundation.org to learn more or to support its variety of programs.

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Michele Esposito
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