GOOD Acquires Brighter Planet’s Wowcrowd

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Channeling Technology and Ideas for Social Good

“Wowcrowd presents incredible potential to help organizations get funding for the right projects. We’re thrilled to take this technology into the GOOD fold and get it back out to the market with some great new updates soon." Casey Caplowe, GOOD Co-Founder

GOOD Worldwide LLC, the integrated media company for people who want to live well and do good, has acquired Brighter Planet’s Wowcrowd, a crowd-sourcing and funding allocation web application. Wowcrowd, originally developed by Brighter Planet for its environmental grant program, is currently being used to help fund actions for 350.org’s 10/10/10 Work Parties.

GOOD, which launched its media properties in 2006, will integrate the application to fortify its increasing presence in the technology for social good space, better enabling individuals, businesses, and nonprofits to do good. GOOD Projects, the agency offshoot of GOOD Worldwide, is a partner in the Pepsi Refresh Project, which continues to connect a record number of great ideas for positive change with millions of funding dollars through social media outreach. With Wowcrowd, GOOD will build upon its success in this space to work with organizations of all sizes, including its own fund project set to launch later this year.

“Brighter Planet developed a smart and powerful web application for effectively crowdsourcing ideas and engaging individuals in important causes,” says Casey Caplowe, GOOD’s co-founder and Creative Director. “Wowcrowd presents incredible potential to help organizations get funding for the right projects and to help those projects get the funding they need. We’re thrilled to take this technology into the GOOD fold and get it back out to the market with some great new updates soon. “

Over the last ten months, Brighter Planet has used Wowcrowd to allocate $50,000 in grants to climate-related projects, receiving the Financial Times 2010 Social Innovation Award for Strategic Philanthropy for its program.

“We built Wowcrowd so that the wisdom of the crowds could have an outlet for not only publicizing their ideas and passions, but funding them,” says Patti Prairie, Brighter Planet’s CEO. “Wowcrowd is in great hands with GOOD. Their mission and track record for promoting and furthering social and environmental issues is unsurpassed.”

About GOOD
GOOD inspires and enables individuals, businesses, and non-profits to do well by doing good. Through award-winning media and innovative collaborations, GOOD builds community and sparks action to move the world forward. In the past year, GOOD has partnered in the Pepsi Refresh Project, produced custom content for Starbucks' cause-driven marketing, and created data visualizations for GE’s Healthymagination.
Learn more and join GOOD at http://www.good.is.

About Brighter Planet
Brighter Planet's science-as-a-service technology platform brings carbon to life, enabling businesses and software developers to embed real-time carbon intelligence into their systems. The company was recently named Small Business of the Year by TreeHugger for its innovative products and services that are used by over 150,000 customers every day.

Contact:
Shelley Kieran
shelley(at)goodinc(dot)com
650.380.2552

Robbie Adler
robbie(at)brighterplanet(dot)com
1 (802) 458-0441 ext. 306

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Shelley Tatum Kieran

650.380.2552
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