San Francisco, CA (PRWEB) September 10, 2010
Oakworks, Inc., the world's leading massage table manufacturer has partnered with http://www.SuccessfulMassageTherapist.org an online business resource, to help more massage therapists succeed in the business of massage.
The American Massage Therapy Association estimates that in 2009, massage therapy was a $16-20 billion industry. Also, according to the U.S. Department of Labor employment for massage therapists is expected to increase 20 percent from 2006 to 2016, faster than average for all occupations. However, statistics also show most massage therapists cannot sustain their massage practice for more than three years, mostly due to the lack of business savvy or to incurring personal injuries.
The industry-wide question therapists ask is "How can I be a successful massage therapist?" Both Oakworks and http://www.SuccessfulMassageTherapist.org understand the importance of providing professional support through education and coaching to massage therapists, not only on the business aspects of running a successful practice, but also stressing the need to utilize the best, ergonomic tools for their trade. By combining efforts, knowledge base and reach, these two companies will be able to help many more members of their community, many of whom are struggling to survive, continue providing the massage services they enjoy.
SuccessfulMassageTherapist.org and Oakworks will provide business tips, success strategies, and educational content on their websites, through videos, seminars and conventions, and through email. The next opportunity for therapists to experience and learn from them both will be at the Oakworks’ trade-show booth, in Minneapolis, Minnesota, September 22- 25th, at the national convention of the American Massage Therapy Association.
In addition to education and coaching support, SuccessfulMassageTherapist.org's active members receive a substantial discount on any purchase of Oakworks’ products, and members will have an opportunity to participate in a monthly business success-related prize drawing to win a free product from Oakworks.
As a business coach and founder of http://www.SuccessfulMassageTherapist.org, Irene Diamond says, “Therapists often find it difficult to sustain their practice because of their lack of knowledge in marketing themselves or knowing how to get and keep clients. They have great big hearts and want to heal the world, but many lack the business skills needed to be a successful therapist. This "missing piece" is why I created our success resource for massage therapists -- to provide tools and tips so more therapists will succeed. We bring together the industry's most successful massage therapists to share their expertise." Diamond chose Oakworks as a partner because she knows a very important, albeit, often over-looked aspect of a successful massage practice is the quality of the therapist’s equipment. She considers Oakworks' quality and value to be unsurpassed.
Diamond adds, "Getting lots of new clients in the door, or providing the most effective therapy is great, but if the therapy table is wobbly or the face cradle upholstery is cracked, a client may never return, or at worst may speak poorly about the therapist! I encourage therapists to ask themselves, 'what message does my equipment send to my client?'" Diamond stresses the need to also choose equipment that is ergonomic and easily adjustable, so therapists don’t end up with repetitive stress or strain injuries which could side-line or end their careers.
Oakwork’s founder and CEO, Jeff Riach says, “SuccessfulMassageTherapist.org is the most professional and extensive business resource for massage therapists in the market today, and we are honored to join forces with them to help more therapists succeed. Through their business advice and our products – therapists are guaranteed to be successful.”
Massage therapists who want to learn how to be more successful may go to http://www.SuccessfulMassageTherapist.org to choose among three levels of membership, and take advantage of the many free resources provided such as the Strategic Tip Of The Week or monthly Guest Expert TeleSeminars.
Oakworks Inc. is the world's largest manufacturers of high-quality bodywork tables, chairs and accessories, and can be reached at http://www.MassageTables.com or 717.235.6807.
SuccessfulMassageTherapist.org is the leading online business resource for massage therapists and can be reached by calling 415.921.1290, at http://www.SuccessfulMassageTherapist.org or by email at Support(at)SuccessfulMassageTherapist(dot)org.
Photos available on request