How Conversion Rate Optimization (CRO) Made an Extra £14 Million a Year for a Travel Company

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A travel agency offering cheap holidays has almost doubled its sales by applying a new scientific approach to optimizing website conversion rates.

"It's the best money we've ever spent" - Chris Clarkson, Marketing Director of sunshine.co.uk, talking about this project.

While most of the travel industry was in crisis, low-cost travel agency sunshine.co.uk managed to almost double their sales.

While most of the travel industry was in crisis, low-cost travel agency sunshine.co.uk managed to almost double their sales.

The exact steps they took to do it have been described, in detail, in a new report created by Google-authorized consultancy “Conversion Rate Experts”. The report can be seen at http://www.conversion-rate-experts.com/sunshine-case-study/.

For further details, or to arrange an interview, call Dr Karl Blanks on 0203 368 6212.

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Karl Blanks
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