Seatsnug Announces Major Child Car Safety Initiative "Snug Up America"

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Nationally Recognized "Safety Mom" Joins In Calling For Increased Child Safety Awareness

Lap Belt Cinch, Inc. (LBC), developer of the CG-Lock technology and the SeatSnug child car safety product, announced a major SeatSnug initiative aimed at promoting greater child passenger safety and awareness. The SeatSnug "Snug Up America" campaign is being launched to coincide with National Child Passenger Safety Week sponsored by the National Highway Traffic Safety Administration slated for September 19-25. Alison Rhodes, the nationally recognized Safety Mom, is joining this SeatSnug child safety initiative.

In announcing this initiative, Chuck Carter, CEO of LBC, stated “Children are our most precious resource. As parents and concerned adults, it is our responsibility to keep children safe as they grow from babies to little girls and boys into young women and men. Children are met with numerous hazards as they grow up in a world built for adults. This is especially true today for children riding in motor vehicles, where “one-size-fits all” seats and seat belts are designed to fit adults and are not designed to fit children and their fragile bodies. Our Snug Up America Campaign emphasizes the importance of properly securing children with seat belts while riding in vehicles to make certain the shoulder belt and the lap belt are properly positioned to enhance their safety in the event of an accident."

Motor vehicle injuries are the leading cause of death for children of every age from 2 to 14 years old. With over 2,000 children killed in auto accidents every year and with hundreds of thousands injured, head injuries are the most common and abdominal injuries are the second most common for seat belted children. "Many of these injuries and fatalities can be prevented by a properly positioned and secured seat belt" states Ms. Rhodes who sites this as the motivation behind her joining the SeatSnug Snug Up America campaign.

Booster seats raise children up to compensate for their size to properly position the shoulder belt over their chest and shoulder and to prevent it from lying across their neck. While the lap belt can be snugged over the upper thighs of a child by pulling up on the shoulder belt once buckled up, slack or looseness can easily develop in the lap belt from normal vehicle and child movement making it difficult, if not impossible, to keep the lap belt properly positioned snug over the upper thighs and off the abdomen. In frontal, rear and side impact accidents, a loose lap belt can result in children being thrown against the side of the vehicle causing head injuries or the lap belt riding up on the abdomen causing internal injuries. In rollover accidents, children can be ejected out of the seat belt.

"A booster seat coupled with a snug lap belt enhances child safety by securing the child to the seat and properly positioning the seat belt" states an impassioned Carter, "However, we have to get the word out to Snug Up America with SeatSnug to insure a snug lap belt.” To join SeatSnug in helping to raise awareness by educating others on child passenger safety issues and the available solutions visit and click on the “Snug Up America” button to see how you can make a difference.

About SeatSnug ( SeatSnug is a patented “seat belt positioning” device that can easily be added to an existing seat belt to properly secure the lap belt snug over a child’s upper thighs. With SeatSnug added to a seat belt and once the lap belt has been lightly tightened or snugged over a child’s upper thighs, the lap belt cannot loosen and slack cannot develop securing the child to the seat and preventing the lap belt from riding up over the abdomen. SeatSnug can be purchased at leading national retailers.

About the Safety Mom ( Alison Rhodes is a nationally recognized and respected child safety advocate who often appears on TV, radio and print media. She is the mother of three children.


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