Primas Receives Innovation Award for First Call Resolution Solution

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Customer Interaction Solutions magazine Honors New Approach for Second Call Treatment Options Improving Customer Satisfaction and Retention

Evo FCR automatically displays your FCR rate

“We are extremely honored to win this award,” said Mike Mastro, President of Primas. “Primas Evolution FCR is an innovative, enabling solution that helps improve First Call Resolution rates by understanding repeat caller trends.

The Primas Group, a leading provider of contact center services and solutions announced today that its Evolution FCR™ product has received a 2010 TMC Labs Innovation Award from Customer Interaction Solutions magazine. Customer Interaction Solutions is the leading magazine covering CRM, Call Centers and Teleservices. The award is given to a select group of vendors who demonstrate raw innovation, uniqueness, and represent a significant contribution to the industry.

According to Rich Tehrani, CEO, TMC, "These winners have proven to the staff of TMC Labs that their product or service is truly innovative in the CRM and call center industries. New companies, new products and new services in the CRM and call center industry are being created all the time. This award distinguishes the companies that make significant contributions in the advancement of this industry."

Primas’ Evolution FCR identifies repeat callers and provides a unique second call treatment experience for call back customers. Using automated processes it enhances the repeat caller’s experience and can transfer them directly to either the agent or the department they selected the last time. After the call is completed an immediate callback to do a quick survey can be initiated.

“We are extremely honored to win this award,” said Mike Mastro, President of Primas. “Primas Evolution FCR is an innovative, enabling solution that helps improve First Call Resolution rates by understanding repeat caller trends. We invite those interested to download and share our free report on First Call Resolution.”

The 2010 TMC Labs Innovation Award winners will be published in the September and October 2010 issues of Customer Interaction Solutions magazine.

About Customer Interaction Solutions Magazine
Since 1982, Customer Interaction Solutions (CIS) magazine has been the voice of the call/contact center, CRM and teleservices industries. CIS magazine has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, Customer Interaction Solutions strives to continue to be the publication that holds the quality bar high for the industry. Please visit
TMC Contact

Jan Pierret
Marketing Manager
203-852-6800 ext. 228

About Primas
Primas is a leading contact center solutions and professional services company designing and implementing multi-platform data integrations and solutions for over 15 years. Our expertise leverages and enhances legacy infrastructure and assists with cost effective, new and migratory planning focusing on FCR, CTI, IVR and speech application development and implementation. For more information please visit or call 888-477-4627.

Media Inquiries:
Hank Groman


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