Kalamazoo, MI (PRWEB) September 3, 2010
Since last spring, Bamboo Styles has undergone a complete redesign of its website, a product launch of over 200 new products, the addition of 4 new suppliers, as well as the introduction of its baby clothing and bed & bath sections. All of this activity has contributed to its new found success, and is proof that its strategy is working.
In the last several years, Bamboo Styles has focused primarily on yoga wear and casual outdoor apparel. But when the economy took a hit, so did sales. In an effort to reinvent itself, and win back customers, Bamboo Styles introduced its baby section with clothes, blankets and crib sheets, and a bed & bath section with bamboo sheets, duvet covers and bamboo towels. Since the new roll out, sales have almost doubled in that time, mostly in bamboo sheet sales. " This decision was based purely on the need to appeal to a wider audience. Not everybody likes yoga pants, but no one would complain about sleeping on these soft sheets." says Bamboo Styles' owner Greg Napolitan.
Mr. Napolitan also says the rise in eco friendly resorts, Inns and Bed & Breakfasts have played a role in boosting sales. "We have seen a lot of businesses who want to take advantage of the discounts we give "Green Inns". These are places around the country that want to give their customers an eco friendly stay." Mr. Napolitan also goes on to state that the company is continuing to expand its supply base and product offerings. "We want to keep growing, but to do it in a way that doesn't hurt the customer or the company." he said.
A full offering of bamboo clothing and bamboo sheets can be seen at its newly designed website at:
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