...We are very pleased to deliver an Android mobile solution for ShopRite. Ever since the early success of their iPhone savings App, we knew that a mobile strategy for multiple platforms made sense.
(Vocus) September 2, 2010
Building off the success of ShopRite’s iPhone App, MyWebGrocer and ShopRite supermarkets have teamed up again to launch a new Android Application, ShopRite Weekly Specials™. The new App, which is free and available now through Android’s Market, is the first App dedicated to weekly grocery specials on Android’s Operating System.
ShopRite’s customers are spending more time on their mobile devices and this App is yet another way to make ShopRite’s customers’ lives easier. The App is a portable circular and pre-store planning tool that invites consumers to “start saving” by browsing hundreds of items instantly. Among its many groundbreaking features, ShopRite Weekly Specials enables consumers to see what’s on sale in real time at their neighborhood ShopRite store. Once they select an item, it is added to their shopping list, which is neatly organized by category with pictures, descriptions and real time prices. Shoppers can also use the voice command to add items to their list by speaking into the App. The App syncs and downloads store specials directly to any Android mobile device and can even sync with customers’ shopping list at ShopRite.com.
“Our customers are on-the-go more then ever, and by teaming up with MyWebGrocer we continue to make their busy lives easier,” explains ShopRite VP of Marketing Cheryl Williams. "Our Android mobile app is the perfect extension of our mobile strategy, providing our customers the opportunity to interact with our weekly savings circularwherever they are. Given the increase we've experienced in visits to ShopRite.com from Android phones, it was the natural next step."
MyWebGrocer CEO Rich Tarrant said, “Our goal is to help our clients engage with their customers where ever they are in the digital space. We are very pleased to deliver an Android mobile solution for ShopRite. Ever since the early success of their iPhone savings App, we knew that a mobile strategy for multiple platforms made sense.”
The new ShopRite Weekly Specials App is available now as a free download on the Android Market by search “ShopRite” on your web enabled Android phone.
MyWebGrocer drives digital connections between consumers, grocery retailers, and Consumer Packaged Goods brands. MWG creates and manages digital solutions for clients including websites, digital media, online circulars, email marketing initiatives, mobile applications, social media strategies, and customer acquisition programs. MyWebGrocer works with more than 100 retailers nationally, representing more than 5000 stores, and operates the largest grocery ad platform in the nation.
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative, based in Keasbey, NJ and the largest supermarket cooperative in the United States. With more than 220 ShopRite Supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than five million customers each week. A long-time supporter of key community efforts, ShopRite is dedicated to fighting hunger in the communities it serves. Through its ShopRite Partners In Caring program, ShopRite has donated more than $22 million to 1,500 worthy charities and food banks since the program began in 1999. As a title sponsor of the LPGA’s ShopRite Classic, ShopRite has raised more than $22 million for local schools, hospitals and community groups. For more information, please visit http://www.ShopRite.com.