CoupSmart Uses Technology to Save Coupon Clippers Time and Money

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CoupSmart, a new company based in this thriving Ohio city, is bringing traditional couponing into the Digital Age — saving people time and money — by utilizing cutting-edge technology and old-fashioned ingenuity.

CoupSmart, a new company based in this thriving Ohio city, is bringing traditional couponing into the Digital Age — saving people time and money — by utilizing cutting-edge technology and old-fashioned ingenuity.

The company offers a way for people to essentially request coupons and free samples for the types of products they tend to purchase and have them delivered to their homes. This eliminates the need to pore over that endless stack of junk mail — or even scan multiple website pages — searching for the scant few coupons that may be of interest.

So, in that regard, CoupSmart saves shoppers time while also helping them save money. Here’s how it works:

You can download the free application to your smartphone. This app allows you to use your smartphone’s camera to scan the UPCs, or barcodes, on any products located in your home. Then, at the beginning of every month, coupons and free samples for those products — or products similar in nature — are shipped to your home. The CoupSmart app is currently available on the iPhone and will be launching on the Android and BlackBerry platforms soon.

“We are improving people’s lives by saving them money and helping them find great new products,” says Blake Shipley, founder and CEO of CoupSmart. “That’s why we created CoupSmart — to help people find deals that they’re actually interested in, without the hassle of having to look through thousands of offers. We also conduct various promotions — giving away lots of cash, gift cards and free merchandise — that make using our phone app and coupon distribution service even more rewarding.”

It seems that CoupSmart’s arrival in the marketplace is just in time. According to published reports, in 2009 annual coupon use in the U.S. increased for the first time since 1992 and coupon distribution hit record levels. Last year, 3.3 billion consumer packaged goods coupons were redeemed, a 27 percent increase over the 2.6 billion redeemed in 2008. Of course, this explosion in coupon redemption coincided with the revelation of the U.S. financial crisis, which began in October 2008 and continues today.

“The current economy has just made life harder for people,” Shipley says. “It seems everyone is trying to find new ways to save money, and businesses are eager to put as many offers out there as possible. With this onslaught of deals, the most challenging issue isn’t finding any and all deals; it’s being able to find the right deals for you.”

Prior to founding CoupSmart (http://www.coupsmart.com), Shipley was the chief financial officer of Cincinnati-based startup DotLoop, an innovator in the field of online real estate contract negotiations, and an internal auditor for The Kroger Co., also based in Cincinnati.

Reach CoupSmart via email at info(at)coupsmart(dot)com or visit http://www.coupsmart.com.

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Chuck Evans
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