Lion Nathan Wine Group Debuts Cellar Key, a 2D Barcode Technology, September 2010

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Lion Nathan Wine Group, owner and importer of fine wines from around the world, launches a proprietary marketing platform called Cellar Key with four esteemed wine brands this September 2010. A 2D interactive icon, Cellar Key offers insider, digital access to distinguished wines, educating, entertaining and virtually connecting the user to wineries around the globe through the use of a Smartphone. Created in partnership with Scanbuy and its ScanLife technology, Cellar Key is currently featured on six wines including Argyle Pinot Noir and Vintage Brut from Willamette Valley, Oregon; St Hallett Faith Shiraz and Poacher’s Blend from Barossa, Australia; Wither Hills Sauvignon Blanc from Marlborough, New Zealand and Argento Malbec from Mendoza, Argentina.

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"Cellar Key is a giant step toward bringing my story and the story behind the wine directly to the consumer, establishing an instant connection to the wine through the palm of their hand," says Argyle Founder and Winemaker Rollin Soles.

Lion Nathan Wine Group, owner and importer of fine wines from around the world, launches a proprietary marketing platform called     Cellar Key with four esteemed wine brands this September 2010. A 2D interactive icon, Cellar Key offers insider, digital access to distinguished wines, educating, entertaining and virtually connecting the user to wineries around the globe through the use of a Smartphone. Created in partnership with Scanbuy and its ScanLife technology, Cellar Key is currently featured on six wines including Argyle Pinot Noir and Vintage Brut from Willamette Valley, Oregon; St Hallett Faith Shiraz and Poacher’s Blend from Barossa, Australia; Wither Hills Sauvignon Blanc from Marlborough, New Zealand and Argento Malbec from Mendoza, Argentina.

Through the use of any Smartphone QR barcode reader, the user can scan the Cellar Key icon featured on a bottle’s neck tag, shelf display, wine menu or other location and instantly access winery videos, read reviews, learn about the winemaker and explore food and wine pairings. The user can also share and engage on social media sites, including Facebook and Twitter. “Cellar Key is a giant step toward bringing my story and the story behind the wine directly to the consumer, establishing an instant connection to the wine through the palm of their hand,” says Argyle Founder and Winemaker Rollin Soles. “Innovation is critical in any business and Cellar Key is a perfect example of how we can and should adapt to an evolving consumer who is interested in exploring the world of wine. Argyle is thrilled to be part of the Cellar Key launch.”

Each wine has a unique 2D barcode that automatically launches a content rich, Smartphone optimized, microsite when scanned with your Smartphone. Utilizing existing 2D barcode technology, Cellar Key creates a whole new level of engagement in the wine industry. “Premium wine consumers desire to learn more about the wine that’s in the bottle. We are very excited to be at the forefront of innovation in delivering consumers the experience that they deserve by putting them in the driver’s seat,” says Lion Nathan USA General Manager Steve Myers. “Cellar Key not only lets us connect with our consumers, it effectively conveys a sense of place, personality and deeper understanding of the wine’s region and the winemaker.”

Cellar Key focuses on premium wines made in the most prestigious grape growing regions throughout the world. Award-winning and attractively priced, wines featuring Cellar Key are instantly recognized for quality, authenticity and value. The Cellar Key wines are currently available in retail outlets, restaurants and hotels nationwide. Plans to expand Cellar Key to other wines are slated for 2011 and beyond.

For more information on Cellar Key, explore the Cellar Key website at http://www.thecellarkey.com, visit its social media pages at http://www.facebook.com/cellarkey or http://www.twitter.com/cellarkey or scan the QR codes above with your Smartphone.

ABOUT LION NATHAN USA
Formed in 2008, Lion Nathan USA represents a unique collection of traditional and contemporary wine brands from some of the world’s most coveted wine regions. The domestic portfolio includes the highly acclaimed Argyle winery in Willamette Valley, Oregon and imported wines include St Hallett from the Barossa Valley in Australia, Wither Hills from Marlborough in New Zealand, Argento from Mendoza, Argentina and Inkberry from Central Ranges, Australia among others. For more information, please visit http://www.lionnathanusa.com .

ABOUT SCANBUY, INC.
Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a widely available mobile application and a Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in North America, Latin America and Europe. The technology solution successfully extends consumer brand engagement onto mobile devices. For more information on Scanbuy, please visit http://www.scanbuy.com or http://www.scanlife.com.

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