Football shirts for the new Premier League season

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The dust has settled after the first ever African World Cup, but with the arrival of the football season in the UK, the wait to see how fans’ favourite teams perform is over.

The dust has settled after the first ever African World Cup, but with the arrival of the football season in the UK, the wait to see how fans’ favourite teams perform is over. The 2010/2011 Barclays Premier League recently kicked off and, after a very interesting summer, the opening weeks have been equally intriguing. Clubs like Manchester City have spent approximately £130 million to bolster their squad’s strength, but only time will tell if it was money well spent.

This season started, as each one does, with a lot of scrutiny from the media about which four teams will top the log in May 2011. Arsenal, Chelsea, Manchester United and Liverpool are generally considered the four best sides in the Premier League, but with other key acquisitions, there are a number of other sides competing for top honours. Manchester City and Tottenham Hotspur will enjoy increased confidence this season after good performances during the last campaign.

Last season the top selling Premiership football shirts were Steven Gerrard and Fernando Torres’ Liverpool kit, as well as Wayne Rooney’s Man United shirt. Supporters flock to retailers in their thousands each year to purchase their favourite Premiership football shirts to show their support for their team.

Liverpool’s new sponsor, Standard Chartered, has replaced the longstanding partnership between the Reds and Carlsberg, their previous sponsor. This makes it essential for Liverpool fans to upgrade their current Liverpool kit. The home kit is still the traditional red, while the away kit offers a pristine white alternative.

The Manchester United kit for this season will remain their familiar red shirts with white shorts when playing at home, while their away kit will be a white shirt with black and red detail on the sleeves. Manchester United also has a new sponsor, but their home kit will once again be one of the best selling Premiership football shirts.

The reigning Premiership champions, Chelsea, should also enjoy high kit sales. There are no major changes to their kit for the 2010/2011 season, with their home kit continuing to be the well known royal blue. Their away kit will be all black with orange pinstripes. Another big London club, whose kit looks set to fly off the shelves, is north London based Arsenal. The Arsenal home shirt, with red body and white sleeves is complemented by a yellow away kit.

Cesc Fabregas’ could be playing his final season at The Emirates Stadium, and that could see a personalised ‘Fabregas’ home shirt become the top selling Premiership football shirt this season.

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Marshall Ward
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