Jovial™ Introduces First Ever™ Whole Grain Einkorn Pasta Made from the World’s Most Ancient Wheat

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Jovial proudly presents First Ever™ Whole Grain Einkorn Pasta, made from the world’s most ancient wheat, first cultivated 12,000 years ago at the birth of agriculture. The resulting products are wholesome, nutritious and surprisingly delicious.

Jovial Whole Grain Einkorn Pasta

It is our dream to change the future of agriculture by creating consumer demand for the purest, most ancient varieties of food.

When scientists unearthed the body of Ötzi, the Bronze Age man found perfectly preserved in a glacier in the Italian Alps in 1991, they discovered he had eaten an ancient species of wheat called einkorn for his last meal. A group of Italian researchers became curious about the grain and started what would be more than a decade of discovery. Their findings so intrigued the founders of Jovial that they began to work closely together to bring the supply of seeds and grain back to life.

Jovial proudly presents First Ever™ Whole Grain Einkorn Pasta, made from the world’s most ancient wheat, first cultivated 12,000 years ago at the birth of agriculture. The resulting products are wholesome, nutritious and surprisingly delicious. Einkorn was lost in time when new varieties of wheat with much higher yields were created by natural and commercial hybridization. In developing the Jovial™ brand, the company’s founders decided it was time to go beyond organic and take a closer look to find the purest of plant varieties.

“Jovial had its official start in 2010, but was idealized for many years,” said Carla Bartolucci, co-founder of Jovial. “It is our dream to change the future of agriculture by creating consumer demand for the purest, most ancient varieties of food. Our sustainable economic model focuses on farming first and then considers the entire process all the way through to the shelf. We believe the purest food we are all seeking can only come from the purest seed.”

Jovial Whole Grain Einkorn Pasta is available in five varieties: Rigatoni, Penne Rigate, Fusilli, Spaghetti and Linguine. The pastas range from $3.39-3.69 per 12 oz box and are available at Whole Foods nationwide.

Ancient grains are inherently more nutritious than modern varieties. Einkorn is the most ancient wheat. It is more nutritious on many levels than modern organic wheat, and even outperforms other “superfoods” including the blueberry in its nutritional value. Although Einkorn is a healthy source of dietary fiber, it does not have a grainy or gritty texture. Packed with protein, B vitamins and minerals, a meal with Einkorn pasta is very sustaining.

Einkorn Nutritional Highlights

  •     High in Thiamin, essential dietary and trace minerals.
  •     Good source of protein, dietary fiber and a number of B Vitamins.
  •     Higher Oxygen Radical Absorbance Capacity (ORAC-antioxidant capacities) twice that of durum and bread wheat.
  •     Higher content of tocotrienols than other species of wheat, a potent form of Vitamin E.
  •     Lower percentage of nutrient loss during processing
  •     One 2oz. serving contains as much of the antioxidant Lutein as a whole egg (which provides nutritional support to our eyes and skin).

Jovial Einkorn Pasta is masterly crafted in Italy by expert pasta artisans, who work to enhance the inherent goodness of this most ancient wheat. Einkorn’s starch is so different from modern durum wheat, it does not crush during milling and does not absorb as much water during mixing, resulting in a superior finished pasta. Jovial uses traditional bronze dies to press pasta shapes, resulting in a coarse surface that better absorbs sauce. The pasta is slowly dried at low temperatures to maintain Einkorn’s exceptional flavor.

Einkorn is innately rustic, with a hardy root system that overpowers weeds, eliminating the need for herbicides. It grows well without fertilization, making it ideally suitable to small-scale, organic agriculture. Jovial works with a growing network of organic farmers in rural areas of Italy and other parts of Europe to grow 100% certified organic einkorn.

The First Ever™ trademark on Jovial products is the company’s guarantee of the purest Einkorn product and the purity commitment extends from “Seed to Shelf.” Jovial Einkorn Pasta is packaged in a carton made from 80% recycled cardboard and is 100% recyclable. The window is certified 100% compostable, made from FSC certified wood pulp.

“We believe that the future of our food is a thing of the past,” said Bartolucci. “We were so excited to discover that a food from ancient history was preserved in time and could still be grown today.”

For more information please visit http://www.jovialfoods.com. To schedule interviews or for more information and product samples, please contact Lisa Bell, Crescendo Communications, lisa (at) crescendocom (dot) com, 303-579-8111.

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Lisa Bell

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