World Dating Partners Partners with Dating Factory

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Dating Factory to power World Dating Partners infrastructure

One of the leading white label dating providers, World Dating Partners, chooses Dating Factory’s technology platform to upgrade its service for its existing and new partners and affiliates.

Chairman of World Dating Partners, Peter Albinsson, said:

"We took over the company less than a year ago and in this time, we have implemented many improvements and changes to the structure of the business. The next step was to upgrade the software to deliver a more up-to-date service for our members and better conversions to our partners. We had to make a decision either to go into a protracted development cycle ourselves with all the cost and time to market implications that implies or outsource to an existing provider."

Comparing the feedback of our key partners and an evaluation by our own technology team, there was really only one platform we wanted to work with and that was Dating Factory white label and affiliate platform.

Our partners will benefit from their; multi-lingual service, extensive administration area with statistical and demographic information, highly customizable websites with a comprehensive set of promotional tools, their own affiliate and referral system and importantly shorter payment cycles.

"Effectively they will get everything that they had in WDP including niches and data base plus a lot of modern tools and services. Dating Factory brings with it, top converting consumer dating sites, adult dating and casual dating websites. These categories are split into multiple targeted niches within the larger niche markets.

Our technology partnership with Dating Factory is long term and aims to create prosperity and commercial and technical stability to all our clients."

CEO of Dating Factory, Tanya Fathers, said:

"We are pleased to provide our technology to such a recognisable brand as World Dating Partners. Dating Factory is a next generation white label dating and affiliate network. We constantly stay ahead of the market by continuing to invest in innovation and our technology to deliver customers and partners the best possible experience as marketers or daters.

We do not maintain our own brands; our business is based around providing the back end, customer database, technical and marketing support to our clients. We make money only when our clients make money and we constantly reinvest our profits into enhancing our systems.

Since launching in September 2009 we have primarily focused on the high performing non English speaking European markets, in 10 short months we have become “the” leading white label dating provider in these markets. However, some recent acquisitions as well as the integration of the WDP data base will allow us to offer real choice in the English speaking market to those partners and affiliates looking to generate traffic in those countries. Choice is something that has been sadly lacking in these markets for the last two years. Our webmasters and partners have been waiting for us to make a move like this for some time. When the opportunity came along we took full advantage of it. The recent acquisitions coupled with the integration of the WDP database will make Dating Factory a very compelling proposition in the English speaking markets. It also adds substantially to our database in our current core markets.

We are confident that our technology partnership with World Dating Partners will bring more revenue to their existing affiliates and partners and a better user experience to the end users. Existing partners will have the choice which platform they use to ensure that there will be no negative effect on their existing revenues, conversions and website rankings. Our experienced technical staff will work in close cooperation with World Dating Partners staff to give the partners the opportunity to generate the most value from the enhanced technology."

About World Dating Partners:

World Dating Partners is a global white label dating platform available in multiple languages. World Dating Partners was the first platform to develop the opportunity to operate in niches for its partners. The platform was launched early in 2005 and is one of the top white label brands in the market today. Total membership database is 4.5 million.

About Dating Factory:

Dating Factory is the newest and fastest growing white label dating platform. Since its launch in September 2009 it has become “the” brand in the non English speaking market, operating in 11 languages as well as one of the top white label platforms in the English speaking markets worldwide. Dating Factory offers a unique niche data base segmentation and delivers conversions at the highest level.

Dating Factory provides an extensive portfolio of webmaster tools together with most complete administration interface offering multiple revenue streams and multiple ways to monetize your traffic. Dating Factory provides you everything you need to maximise your return on investment in internet marketing.

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Tanya Fathers

Peter Albinsson
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