saved our developers more than 600 hours of effort over the course of the SiteCatalyst implementation alone.
Naperville, IL (PRWEB) September 3, 2010
A new tag management technology is promising to dramatically reconfigure how interactive marketing and web analytics professionals think about tracking tags. While tracking tags deliver undeniable benefits, up until now their value has been diminished by the massive resource requirements they demand. With multiple sites and complex code, a straightforward deployment of a new tag-dependent application, or even a simple tag change, can devolve into a months-long morass requiring the involvement of significant IT resources, agencies and other vendors.
Ensighten is changing all that. Ensighten eliminates these tracking tag problems and empowers marketers to take control of their tags. With this groundbreaking new system, the time needed to deploy a new tag-dependent application can shrink from months to days, and tag changes across multiple sites can be accomplished within mere minutes. Such technological advances are allowing organizations to realize significant cost savings, gain better data and tracking clarity, improve site performance and conserve valuable resources.
Ensighten Manage, the company's flagship platform, works with a single and consistent line of code that is placed throughout the company's sites and applications. Marketers then manage all their tags through the intuitive user interface--no coding required. Ensighten even enables full tag functionality and management in Flash, Flex and Air without requiring any object-by-object code customization. Once Ensighten is in place, the line of code does not change and no recompilation is necessary.
"When deploying new tag-dependent applications across multiple sites, Ensighten eliminates the need for IT, development and agency resources as part of the tagging process" said Josh Manion, founder and CEO of Ensighten. "Deployments that used to take months can now be completed in days. Plus, marketing now has the ability to manage all vendor tags itself without demanding IT resources or paying outside agencies." Manion believes that Ensighten will have dramatic benefits for companies with a significant web presence. "For enterprises with multiple sites, or sites that rely heavily on Flash, tag management isn't just an issue; it's resource quicksand, an immense burden on IT and a never-ending headache for marketers. We've created a solution that can be implemented easily and works with every vendor tool in the world that requires tagging."
A prime example of Ensighten's transformative tag management capabilities is its work for Purina, the premier global manufacturer of pet products. Purina has dozens of websites with numerous interactive marketing technologies that required constant tag deployment and customization. Even the simplest change turned into a months-long process. Purina turned to Ensighten to escape the endless cycle of tag management delays in March of 2010. Ensighten implemented its tag management solution across the entire enterprise in less than 10 business days. According to Purina's Assistant Interactive Brand Manager, Guy Fish, "The cost savings realized in hours spent by IT and our agencies on analytics in development and QA cycles have been innumerable." Ensighten's customizable tracking capabilities, said Fish, "saved our developers more than 600 hours of effort over the course of the SiteCatalyst implementation alone."
For more information on Ensighten, please contact Jason Jowers at (847) 907-3382.
Ensighten was established in 2009 to solve the growing problems enterprises face in managing the immense complexity of modern, interactive marketing technology tagging. Ensighten's patent-pending technology eliminates the need for development resources to be burdened with the process of implementing, customizing or removing vendor tagging in any technological environment. Ensighten Manage, the company's flagship product, supports all vendors in a native format, and even works seamlessly within Flash and other complied applications. Ensighten's founders have been in the web analytics industry for over 10 years and bring an unmatched depth of experience to address the most challenging enterprise requirements. More information can be found at Ensighten website.
(847) 963-0333 x232