ERA's Current Advocacy Efforts

ERA works to protect your business.

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Quote start“By far, this year has been the busiest yet in ERA’s continuing efforts to protect the business interests of its members,” says Bill McClellan, vice president of government affairs at ERA.Quote end

Arlington, VA (PRWEB) September 3, 2010

The Electronic Retailing Association has been working hard this year to advocate on behalf of direct response marketers. “By far, this year has been the busiest yet in ERA’s continuing efforts to protect the business interests of its members,” says Bill McClellan, vice president of government affairs at ERA. “We’ve seen many issues come to the forefront this year. There has been a congressional investigation into online negative options and privacy, dramatic revisions to the FTC’s guidance on endorsements and testimonials and recent movement on the net neutrality issue.”

While keeping its members apprised of these developments and emerging issues, ERA has also been working to make sure that final decisions work in favor for members. So far this year, ERA has been busy protecting your business interests by:

  •     Being a key player in curbing the FTC’s efforts to expand its power over the industry;
  •     Working to make sure the renewed efforts to collect sales tax on remote sales does not succeed; and
  •     Intensifying the focus on the global issue of counterfeiting to ensure that the industry remains vibrant and healthy.

Events like the 2010 ERA Leadership Event at the upcoming ERA D2C Convention help to make these efforts possible. This important fundraising event will take place on Monday, September 20, 2010 from 6:00 p.m. - 8:00 p.m. in the Petrus room at the Wynn Las Vegas. This is ERA’s only event of the year that raises funds for ERA’s e-Retailer PAC (Political Action Committee). There will be cocktails, fine food and high-powered networking involved. To learn more about attending, visit D2Cshow.org/networkingevents.html.

About the Electronic Retailing Association
Representing a more than $300 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response while ensuring a favorable landscape that enhances e-retailers' ability to bring quality products and services to the consumer. ERA members include some of the industry's most prominent retail merchants, including Allstar Products Group, eBay, Discovery Communications, Gaiam, Google, Guthy-Renker Corporation, HSN, Oak Lawn Marketing, QVC, Telebrands, ShopNBC and Thane. For more information about ERA, please visit http://www.retailing.org.

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