WDT and Realtree Launch iMap® iPhone Application for Hunters and Outdoorsmen

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Hunters Across the United States Offered the Best Hunting Weather Data Available

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Weather is a very high priority for any hunter or outdoor sportsman

Realtree has launched an innovative iPhone application optimized for the nation’s hunting communities that displays up-to-date radar images, current conditions, wind speed and direction, and breaking weather developments on an interactive Google map.

The iMap-enabled Realtree Weather application, developed by weather leader Weather Decision Technologies, Inc., (WDT) detects your location and uses an advanced algorithm technology for data processing to display the best quality radar data available in the United States, as well as current conditions, a 7-day forecast, humidity, wind direction and dew-point data.

The Realtree application also offers severe weather information, including the latest US radar, IR satellite and lightning strikes, as well as a news tab, featuring Realtree Blogs. Realtree Weather for iPhone is available on the iTunes store for $3.99 at: http://bit.ly/RealTreeApp

“Weather is a very high priority for any hunter or outdoor sportsman,” said Mike Gauthier, Vice President of sales for WDT. “With Realtree's mobile application, we are bringing the most powerful, innovative, and accurate weather, radar and satellite data available in the United States, transforming any iPhone into a reliable decision-making tool for the nation’s more than 23 million hunters,” said Gauthier, an avid hunter himself.

Realtree Weather automatically detects users’ current location with a blue pin. Browsers can also simply type in the name of a location of interest and the application drops a pin on the map, marking that location and providing current weather conditions, temperatures, forecasts, highs and lows.

Using the “pinch zoom” method to zoom in and out of the map, users can access detailed radar information, all the way down to street level. The radar animates on demand, creating a continuous loop, allowing hunters to better predict storm paths. The radar data is updated every 5 minutes.

Realtree Weather provides direct access to the nation’s conservation and hunting news, classic Realtree videos, articles and hunting tips from the team at Realtree.

Local media companies seeking to add mobile or interactive weather to their digital and mobile portfolio can contact Mike Gauthier at 405-618-2239 or mgauthier(at)wdtinc(dot)com.

About Realtree
Realtree ® is the creator and marketer of the world's most versatile camo patterns. No matter where you hunt or enjoy the outdoors, there's no better way to blend in with your surroundings than by wearing Realtree camo. Fore more information: http://www.realtreemedia.com

About Weather Decision Technologies, Inc. Founded in 1999, Weather Decision Technologies has become a global leader in providing state-of-the-science weather detection, nowcasting, and forecasting systems and services to our partners and customers. WDT's iMap services provide dynamic, web-based and mobile interactive mapping solutions for the world's leading local media companies. WDT maintains operational and international offices in Washington, D.C.; Norman, Oklahoma, and Atlanta, Georgia. http://www.wdtinc.com

For more information:
Matthew Piette, WDT


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