New Product on the Italian Service Market

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Pagine Blu ( is the new project of J. Curtain S.r.l. (owner also of which has been active in the world of offline and online marketing for over 7 years. Taking into account the growth in Italian ecommerce market which was 58% in 2009, we have launched a new audacious project called Pagine Blu (, which will be a great opportunity for companies all over Italy to reach new clients using the many means and opportunities that the Internet is providing. Preventivi Servizi

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Pagine Blu ( is the new project of J. Curtain S.r.l. (owner also of which has been active in the world of offline and online marketing for over 7 years.

The projects the company realized range from search engine optimization projects for various large clients, working in fields such as tourism field, online reservations, wholesale goods, and offline businesses which were looking to expand their reach to the online world.

According to "Internet World Stats", Internet usage in Italy has reached 51.7% of population, and is on a growing curve from 48.6% in 2008. The growth in ecommerce market in 2009 was 58%.

Our newest project is called Pagine Blu ( and is intended to help offline businesses providing specific services reach new clients online. The system works independent on whether they already have a website.

There are categories of professionals that were struck stronger by the late years' crises. In a recent survey involving over a thousand companies, the reasons called to justify the negative curve of investments was "insufficient demand" (51%) and "delayed payments" (35%). Thus our new project intends to address the main issue and expose their services to more interested clients, using the Internet media to gain more prospects and more push in their businesses.

The visitors reaching our websites looking to contact professionals that offer specific services will fill a form that will be sent to some of the clients in our database (based on specific filters previously decided upon), and will later receive offers for the desired job.

The greatest advantage of Pagine Blu is that our clients are only charged when they actually receive a lead, otherwise there's no monthly payment, no recurring billing or high fees that would influence the client's ROI.

It is also a known fact that in recent years more and more people are using the World Wide Web to search for answers to their problems or immediate questions, products or product information. More and more people use the Internet to find professionals for in-the-house jobs, restructuring, furniture, parquet and other solid goods acquisitions, and use the Internet to prospect the market.

This is why Pagine Blu ( tries to position itself in the service market, by bringing together the offer and the request, and using modern technology and in-house software systems to help both reach their desired goals.


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Guglielmo Mattia

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