Attendee list announced for North America’s biggest mobile LBS conference

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TheWhereBusiness has just announced the list of attendees for The Location Business Summit USA.

On September 14-15 in San Jose, CA, The Location Business Summit USA will bring together more than 100 industry executives to uncover the best business models for the LBS industry and get to grips with where the real profits will be made in 2011.

With revenues predicted to grow to up to $14 billion by 2014, the market potential is huge. However companies are still struggling to find that winning profit strategy.

The list of 100+ attendees includes companies from across the LBS ecosystem including: Mapquest, Microsoft, Nokia, Polaris Wireless, TCS, TeleNav, Sprint.

Lucy Lincoln, VP of Location Based Services for TheWhereBusiness commented: “When researching this event it became clear the industry was desperate for a meeting place, and with so many thought leaders registered already it’s clear that The Location Business Summit USA will provide that much needed forum to debate winning strategies. I’m absolutely thrilled that this many key LBS professionals will be attending and I am sure this meeting will produce the much needed discussion to move the industry forward.”

The Location Business Summit is the LBS industry’s annual meeting place and business hub. In 2009 companies such as Apple, Nokia and Google came together to seek out new partners and secure deals for the following year. With 100+ senior level decision makers coming together on September 14th – 15th in San Jose, the buzz and speculation around the new partnerships and announcements is already building.

Lucy Lincoln agrees, “Just reading through the list of confirmed attendees and thinking of the announcements is incredibly exciting for me. Our conferences have a rich history of being the place partnerships are formed and I know this year’s LBS summit will hold some big surprises!”

The conference is designed to tackle the biggest barriers to growth in the LBS market.
TheWhereBusiness’ research has highlighted that local search, location-based advertising, location-based marketing, location-based social networking, location data, platform fragmentation, content optimization are vital topics for industry growth. These issues will be examined at the conference through a series of presentations, panels and case-studies.

Conference delegates will hear from a line up over 40+ top level speakers from companies including Forrester, Microsoft Mobile Advertising, Ogilvy, Yahoo, Nokia, Bloomberg, Palm, AT&T, Sprint and MTV Networks.

As TheWhereBusiness’ flagship conference The Location Business Summit USA is now in its second year. Following on from the previously named Metaplaces, this event brings together wireless carriers, brands, advertising agencies, platform providers, LBS solution providers, device manufacturers and content providers for two days of high-level discussion on the future of the LBS market and industry.

To find out who will be attending the event click here:


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Lucy Lincoln
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