Blip.tv Expands Advertising Presence; Annouces Campaigns With Samsung Mobile and Carl's Jr.

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Online TV Network Creates First Android App Exclusively for Samsung, and Three Stop-Motion Videos to Showcase Amazing Philadelphia Stories for Carl's Jr. ®

Next-generation television network blip.tv today announced the debut of two new ad campaigns in conjunction with Samsung Telecommunications America (Samsung Mobile) and Carl's Jr. This marks the first Android application for the online media company and the first time they've created a stop-motion advertising campaign on a client's behalf.

In a new collaboration with Samsung Mobile, blip.tv has created a new Android application for consumers who buy the new Samsung Galaxy S portfolio of mobile devices. The free app, exclusive to Samsung Galaxy S owners, will feature top series hosted by blip.tv. Show categories on the app include featured episodes, drama, comedy, music, documentary, tech, music and app reviews. The Samsung Mobile blip.tv App is housed for download at http://www.blip.tv/app.

Carl's Jr., one of the largest hamburger chains in the Western U.S., partnered with blip.tv to create three long-form, stop-motion animation commercials using only toy blocks. Two of the commercials focus on well known Philadelphia events, one fictitious and one historical, specifically the signing of the Declaration of Independence and the famous training scene from the movie "Rocky," while the third a monster terrorizing the city of Philadelphia. The ads were created and filmed by Karni Baghdikian and blip.tv in conjunction with Initiative Media, and are part of a larger promotional campaign for the new Carl’s Jr. Philly Cheesesteak Burger, which debuted August 14.

"Carl's Jr. is always looking for entertaining and engaging ideas that are above and beyond what is expected," said Brad Rosen berg, Digital Manager for Carl's Jr. "Working with blip.tv gave us the ability to create an ad campaign that would resonate with our core fans, while also appealing to a greater audience."

Blip.tv provides advertisers with the tools they need to reach a targeted and engaged audience, including a full suite of advanced analytics, impromptu campaign optimizations to drive performance and ROI, and a range of creative services from ad unit design and conceptualization to development and programming. Blip.tv splits all advertising revenues with series producers 50/50.

About blip.tv
Blip.tv is building the next-generation television network by providing essential services to the best shows on the Web. The company's mission is to change entertainment by making independent show production sustainable, scalable and profitable. Blip syndicates shows to iTunes, YouTube, Vimeo, AOL Video, Verizon FiOS, TiVo, Sony TVs, Facebook and elsewhere. Blip splits all advertising revenue with producers on a 50/50 basis. For more information about blip.tv please visit http://blip.tv/

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Adam Isserlis
Rubenstein Communications
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