ThermaJock is one of those products that you just can't believe hasn't been thought of yet. It provides a crucial layer of protection for any man who is facing the elements."
Chicago, IL (PRWEB) September 5, 2010
RunnerTek, LLC, a new start-up company based in Chicago, Illinois, will be launching ThermaJock in October of 2010. The product targets male endurance athletes who train or play sports in the winter months and are exposed to varying degrees of cold weather. The garment is of simple design made from Polartec ® Thermal Pro ® material. It’s meant to slip on the penis, fastening in two places for a comfortable fit that stays in place even during the most rigorous activities.
Tom, a triathlete and long distance runner says - “I have worn the ThermaJock on all of my runs during the harsh Chicago winter and mile after mile it always provides the warmth I need without discomfort or chaffing.”
The idea for the garment came after co-founder, Christina Konstantelos, a Chicago Marathon finisher continued to hear from male runners how they would protect themselves with a sock during winter runs.
“The first time I didn’t think much about it, but the second and third time, I thought maybe there was an unmet need in the marketplace. After further research I began finding documented cases of frostbite in temperatures of 25 degrees with maximum exposure of 30 minutes. At that point I was convinced we had a viable idea.”
Thermajock focuses on an area that has simply been overlooked in cold-weather protection gear. The primary market is the endurance athlete, but this product could benefit the construction worker, mailman, tailgater, or anyone who is exposed to dangerously cold temperatures for extended periods of time.
ThermaJock will initially be available through its website, http://www.thermajock.com and select retailers beginning October 1, 2010 at an MSRP of $14.99.
RunnerTek, LLC is a Chicago-based company specializing in the design and manufacturing of performance athletic wear. Founded and owned by avid endurance athletes, the company focuses on providing solutions to the challenges faced by those who are active year round in the outdoors.
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