Magenta Brings Future of AV Extension & Switching to Australia

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World’s First All-Format Fiber Optic Signal Distribution Platform, Voyager, Debuts at Australia’s Integrate Expo 2010

We are extremely pleased with all aspects of the product's performance and features set, and feel that Magenta has set the new industry standard in Digital Signal Distribution.

Following a successful launch in the United States, Magenta Research officially debuted the new Voyager Series in Australia at the Integrate 2010 Expo. Australia’s Integrate Expo is a specially organized, technically focused event to introduce the most revolutionary products since the advent of AV and Digital Signage to the world’s major markets.

The Voyager Series enables pro-AV and digital signage customers to distribute multi-format high-bandwidth signals over fiber at significantly lower costs. Magenta’s Voyager Fiber Optic Signal Distribution Platform is an interoperable set of transmitters, receivers, distribution amplifiers and matrix switchers, which enables any end to end configuration for extension and switching of uncompressed multi-format video and audio, RS-232, IR and 480 Mbps USB 2.0 signals over fiber at distances up to 16.75MI/30KM.

"The unprecedented functionality, flexibility, performance and cost of the Voyager series truly makes it the future of AV extension and matrix switching, and made it a perfect fit to introduce at Australia’s Integrate Expo," says Kamran Ahmed, Director of International Sales & Sr. Technology Advisor to Magenta Research.

While the core FiberMAX engine enables the Voyager platform to define a new price-performance curve for AV distribution over fiber, the new product range also delivers an unprecedented number of unique features with real life benefits. Magenta’s innovative Flex-VCA architecture allows each Voyager transmitter and receiver to support a wide variety of analog and digital video formats through plug and play field interchangeable modules. The ability to easily field configure, upgrade and interchange signal types including video formats greatly increases flexibility in specification, procurement, installation and troubleshooting. With built in auto format conversion and delay free HDCP switching, sources and displays of all supported video types including HDMI, DVI, DisplayPort, VGA and SDI can be interconnected on the same network without the need for external converters, thereby reducing both cost and the number of potential failure points.

For Installations with displays requiring mixed resolutions, the Voyager series utilizes Magenta’s unique ScaleMAX technology to prevent low quality up-scaling on high resolution displays. By configuring each source to the highest resolution and then using broadcast quality downscaling for lower resolution displays, ScaleMAX technology ensures optimal content resolution on each and every display.

The Voyager series uses a modular building block approach to deliver hundreds of different product configurations with numerous video and auxiliary signal types, fiber types and component types such as n-port transmitters, daisy-chain receivers, 1x7 distribution amplifiers and 8x8 to 320x320 scalable matrix switchers.

The Voyager Series will begin shipping in September 2010 and will be available through Magenta's partner, Image Design Technology (IDT), in Australia and New Zealand. IDT adds value to the distribution process by offering strong product knowledge, technical support and retaining a large inventory of demo products for its resellers to utilize. With a broad range of products to choose from, IDT is a one stop shop for all of your display technology requirements.

“Magenta Research has been a core product line for IDT since 2004 and the introduction of Voyager represents a significant step forward in growing Magenta's market share in our region.” says Gerry Wilkins, Managing Director of IDT. “We are extremely pleased with all aspects of the product's performance and features set, and feel that Magenta has set the new industry standard in Digital Signal Distribution.”

About Magenta Research:
Serving the pro-AV and digital signage markets, Magenta Research is the industry recognized leader in the transmission, switching and flexible distribution of multi-format video, audio and auxiliary signals over fiber and Cat-X cabling. Its product range includes AV extenders, distribution amplifiers and matrix switchers for DVI, HDMI, DisplayPort, SDI, VGA, and component, composite, S-Video, audio, USB, RS-232 and IR signals. Magenta’s world renowned MultiView, Infinea and Mondo products are benchmarks in field reliability for 24/7 and mission critical environments, and Magenta's newly launched Voyager Series is the world's first all-format fiber optic signal distribution platform. Hundreds of thousands of displays worldwide have been trusted with Magenta in virtually all environments including commercial, industrial, government, military, residential, transport, education, healthcare, retail, hospitality, sports and entertainment.

Press Contact:
Magenta Research Marketing
Tel: 1-860-210-0546
Fax: 1-860-210-1758
128 Litchfield Rd.
New Milford, CT 06776

Image Design Technology Pty Ltd.
A.B.N. 82 082 281 543 A.C.N. 082 281 543
Unit2, 33-35 Alleyne Street, Chatswood NSW 2067
Phone [61 2] 9417 4924 or Within Australia 1300 666 099
Fax [61 2] 9417 8945 or Within Australia 1300 555 069


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Eileen Preston
Magenta Research
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