They have come to us with a wide variety of expertise to advise Verge Marketing Group on strategic, local, national, and international development methodologies to help us effectively navigate through the economic strain and offer our clients the best value.
Las Vegas, NV (Vocus) September 5, 2010
Verge Marketing Group, a Las Vegas based advertising agency, formally announces that Paul Savello, Senior International Economic Development Advisor, Jordan Wirsz, CEO of Jordan Wirsz International, and Joe Buda, Editor and Chief of the Las Vegas Informer have joined their Board of Advisors to guide and steer them into the next decade. “They have come to us with a wide variety of expertise to advise Verge Marketing Group on strategic, local, national, and international development methodologies to help us effectively navigate through the economic strain and offer our clients the best value.” says Denise Savello, Co-Founder.
For 2011 Verge is focusing on partnering with businesses to build cost-effective marketing solutions by strategically reallocating funds into more affordable and more effective marketing channels. With the most recent market crash businesses were not prepared, but with ample warning from national economists (such as Harry Dent and others) business owners must begin formally restructuring their marketing efforts. “I’m finding that businesses are cutting back on marketing (the lifeblood of business) as they continue to fear the economy and tighten their belts. But really, if you’re in business, you have got to realize that smart and effective marketing is the only way to keep your business growing (let alone alive),” says Wirsz.
“It’s about getting the biggest bang for your buck; pulling funds from one initiative and finding two or three others to supplement the more traditional avenues. For example, instead of running a national print ad campaign that targets mass markets, perhaps run a more efficient print campaign in trade journals that may speak to only one or two defined demographics.” Says Verge Marketing Group Co-Founder Catherine Savello.
About Verge Marketing Group
Verge Marketing Group is a Las Vegas based advertising agency that focuses on video production for advertising, outdoor advertising distribution, web and graphic design, social media network building and search engine optimization.