"It’s almost like sitting down with a doc in your living room and having him/her speak factually about a condition."
Carmel, IN (PRWEB) September 7, 2010
Few people can live up to headlines that claim “You can lose twenty pounds in ten days,” “Look ten years younger in just four weeks,” “Must eat miracle foods to avoid cancer,” and other such feats. And those individuals who try, but fail miserably, climb once again onto the bandwagon of defeat and demoralization—asking, “What is wrong with me? Why can others do it and I can’t?”
Headlines such as those inspired a US doctor to conceive a magazine that speaks the truth about health care. Dr. Dev Brar, publisher of Radius, a nationally and internally distributed health magazine, says that its articles are so authentic it is like receiving an old-fashioned house call from the doctor.
Every medical article in the publication is written by physicians says publisher Brar, who is also president of Nightingale Home Healthcare, headquartered in Carmel, Indiana. The articles are not just reviewed by a physician, or written by free-lance writers with a quote by the doctor thrown into the text, but actually penned by the physician or other medical professionals in non-professional terminology and an easy-to-read format. It’s almost like sitting down with a doc in your living room and having him/her speak factually about a condition.
Brar said he was tired of reading headlines that touted losing huge amounts of weight in short periods, and then dub themselves a “health” magazine. “That type of information is either not factual or harmful to one’s health,” says Brar. “Headlines like those may sell magazines, but we want to sell health…quality health. Our writers hail from some of the most prestigious universities throughout the US, and most all of them have several years of experience treating people with a myriad of health conditions. We also include alternative medicine in the genre of articles because we want our readers to have all the information to help them make educated, informed decisions about their health. After all, who knows our own bodies, better than we do?”
In response to reader accolades regarding the health content of the magazine, Radius has been made available at bookstores across the US. Brar says the positive response to the new magazine, which he has received, is indicative of people's desire for quality health information.
About Dr. Brar
After practicing medicine for a time, Dr. Dev Brar opted for the business approach to medicine. He began a home healthcare company in 1996 with three employees and ten patients. Today, Nightingale supports over 500 employees and 10,000 patients through combined agencies across the US. His belief of offering only the best for the patient spilled over into his desire for an authentic health magazine. By providing readers clear, concise answers to health questions, Radius can guide their quest for appropriate healthcare providers; which in turn leads to better health, happiness, and wellbeing.
Radius is distributed nationally and internationally through physician offices and professional waiting rooms. Radius is available by subscription, in popular bookstores, and at http://www.radthemag.com, where also the Harvard Health Report is available.