Pocono Mountains Media Group Announces New Subscription Option for Unique Local Content and Enhanced Online Information

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Digital subscriptions offered to complement traditional print

Poconorecord.com has established its value with readers and advertisers in the communities it serves

Pocono Mountains Media Group announced today that it will begin charging in September for online access to the Pocono Record’s comprehensive coverage of Stroudsburg and the Pocono Mountains region.

Beginning Sept. 21, 2010, Poconorecord.com will offer an on-demand, Print + Online subscription. This new subscription combines the print edition, additional online news and information and our eEdition, to bring the consumer compelling local content not available anywhere else. Current print subscribers will have free online access until their next renewal. For more information subscribers can go to: http://www.poconorecord.com/preview. Subscribers will need to register for free access beginning Sept. 21st.

“Poconorecord.com has established its value with readers and advertisers in the communities it serves,” said Joe Vanderhoof, president of Pocono Mountains Media Group. “This shift asks readers to recognize that value irrespective of whether they read the newspaper in print or online.”

Print subscribers will be offered discounted rates to add the digital content to their subscription: The Print + Online subscription will cost only 39 cents per week more than the print subscription. Print-only and online combination subscriptions will also be available.

“The community can continue to rely on the dedicated journalists who deliver the news and information that has made the Record and our website the preferred choice for news in the region,” Vanderhoof said. “With Poconorecord.com, that news isn’t just online. It is fair, balanced and representative of the community it comes from. That’s not something you can get just anywhere on the Web.”

The Record is introducing new subscription packages that will combine the best of our print and digital news options. These new options are designed to meet the reader’s lifestyle and news consumption habits.

With the Print + Online subscription, subscribers will have unlimited access to digital content via laptop, desktop, smart phone, simple text alerts and email, in addition to the daily newspaper. This subscription will give the reader full content no matter how frequently they sign on. Without one of these subscriptions the number of times Pocono Mountain Media Group content can be accessed will be limited.

About Pocono Mountain Media Group
Pocono Mountain Media Group is part of the Dow Jones Local Media Group (DJLMG). Pocono Mountain Media Group includes: The Pocono Record, poconorecord.com, Eastern Poconos Community News, Sage, Pocono Record Plus, and Pocono Property Showcase. DJLMG is a division of Dow Jones & Company (http://www.dowjones.com), a News Corporation company (http://www.newscorp.com).


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Howard Hoffman
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