Sales and marketers will value the ability to instantly pass on hot leads to their colleagues, which allows them to broker collaboration across their organization, from up at the executive level down to marketing and sales”
Allen, TX (PRWEB) September 8, 2010
Lead Liaison, creator of real-time lead generation and marketing automation software, today announced the release of Streamer. Streamer captures leads from marketing campaigns and website visitors while integrating them with business intelligence - all in real time. Results are pushed via customizable views, directly to the marketing or sales professional’s desktop.
Marketing teams today are effective at delivering and disseminating their messages, but are dissatisfied with their ability to efficiently measure the results of B2B marketing campaigns. Logging into web applications such as CRM software or marketing automation software solutions is tedious and time-consuming. Busy sales and marketers dislike the overhead of having to open up their browser, visit a site, and go through several clicks to see current results of their marketing campaigns.
Additionally, marketing teams are effective at harvesting leads that actively respond to a call to action, such as those who fill out a web form. However, they have no means today to gain visibility into the vast majority of prospects who visit a corporate website, but do not register for an offer. This “hidden” traffic can comprise up to 96% of a website’s audience, and may include both potential new sales leads and competitors. Harvesting this knowledge is vital for sales and marketing teams.
Lead Liaison’s Streamer is a sales and marketing tool that presents lead generation and marketing automation results in real-time to any internet-connected Windows PC. It runs like a financial ticker, streaming leads across your desktop. Alternatively, it can run in instant messaging mode to pop-up notifications, in a manner similar to Skype or Windows Live Messenger. Streamer integrates business intelligence with incoming lead identities to provide high quality prospect information on marketing campaigns and hidden traffic.
Streamer provides rich rules to customize views across a variety of criteria, so users only see information they care about. For example, marketers can choose to only see leads which used specific search words. A C-level executive can limit their view to leads from companies with sales over $1B, an account manager can filter results to see only those updates relevant to specific accounts, and a regional sales manager may view results from the relevant territory. By delivering these capabilities, Streamer minimizes noise and maximizes productivity.
“This is a fantastic tool for inside sales or sales development representatives,” said Peter Shouman, VP of Architecture from Lead Liaison. “Sales and marketers will value the ability to instantly pass on hot leads to their colleagues, which allows them to broker collaboration across their organization, from up at the executive level down to marketing and sales”.
Streamer can be quickly and fully integrated with Salesforce.com. For a free demonstration of Streamer, visit http://www.leadliaison.com/b2b-marketing-software/learn-more-about-marketing-automation-software.php
About Lead Liaison
Lead Liaison is a revenue cycle management company. Our platform helps companies create and drive demand to their websites - then turn that demand into real-time, actionable, and measurable leads. Lead Liaison combines outbound marketing, inbound marketing, lead generation, marketing automation, business intelligence, marketing management and sales prospecting software into a single, real-time solution. Our solution runs on Amazon's cloud computing network, is accessible from any PC or mobile device, and has 24-7 uptime. Integration into a website and Salesforce.com is accomplished in minutes, and complimentary quick-start training is provided for Lead Marketers and Web Administrators. Founded in 2008, Lead Liaison has offices in the United States and around the world. For more information, please visit http://www.leadliaison.com.
Lead Liaison, LLC