Rosana Nassar, Founder of New Global Publishing, Receives Recognition from Globo International Television Featuring In the Business International Professionals Magazine

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Through Social Media networks, New Global Publishing has reached a larger market and audience where readers and authors stay closely connected and interact. The author is no longer that "celebrity" that used to stay out of touch with the readers... Now, authors interact with the readers in real time, receive feedback and let the readers participate in the creation of their new books.

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While New Global Publishing has incorporated social media networks to enhance the marketing scope of its books, it also brought a new way to do writing and publishing. Social Media, says Rosana Nassar, author and founder of New Global Publishing, "not only gives our books the opportunity to reach a larger market which is at the same time targeted to the right audience, but it also brings authors and readers together".

New Global Publishing books presence on the social media network has brought in a new and unique way to do publishing and writing, besides increasing the visibility and sales of books. Online communities such as facebook and twitter can keep its books and authors connected to millions of potential readers. Fast-growing social media sites like MySpace and book-focused communities like Shelfari and Goodreads, are just a few of them.

Videos or book trailers have also been found to achieve great results when it comes to attract readers. This has made a huge difference in the way the book market is moving from traditional advertisement through catalogs and magazines to actual visual illustrations of their stories or facts.

But most important and lastly is the lively interaction between authors and readers through social network. Best books are written from the people's point of view. Thus, if authors could learn about what people talk about, like to discuss, like to learn, feel and are interested in, they would actually develop and integrate this knowledge to enhance their stories and facts. This is what social media is offering: a real time interaction between author and reader, a new way to do write, a new approach to the book publishing industry.


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Rosana Nassar
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