Seasoned Pro Offers Insight-filled Online Marketing Plans, Cautions Against Long-term Internet Contracts

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Online Marketing Navigator Package quickly sizes up problems and provides candid advice for businesses that usually settle for too little or risk too much with other services that often require long-term website contracts just to tap experts' knowledge.

Online Marketing Coach today launched the Online Marketing Navigator Package, which quickly identifies core issues and provides businesses with an initial plan - unlike other services that can miss the mark or require lengthy obligations.

Developed by seasoned online marketer Mike Murray, the new Online Marketing Navigator Package covers everything from target market analysis and website ROI problems to preliminary keyword research and custom strategies. Keen insights are offered without a long-term contract.

Call toll-free 800-385-0356 or request more information here:

Online Marketing Coach, now a service of World Synergy (, helps cost-conscious business owners and marketing executives understand what’s at stake so they can effectively weigh their online marketing options and choose the best resources.

“Companies shouldn’t commit their money blindly without a practical plan,” said Murray, Web Strategy Thought Leader for World Synergy. “It’s better to get a handle on core challenges before doing anything else. It's amazing that businesses sign contracts before they really have a clear picture of why their websites don't generate more leads or make more money.”

Other consulting firms do offer planning, but it's the first phase of a long-term program, Murray said. “We think essential planning should be a separate matter so executives gain the perspective they need before deciding how to best invest additional time and money. Why should you start down a road before you really know what it looks like?”

Murray said the Online Marketing Navigator Package will detect:

  • To what extent a business can move forward on its own without a consultant
  • Business strengths, such as on-staff designers or writers
  • Weaknesses, including lack of search engine optimization, paid search or e-mail marketing skills
  • How a company rates compared to the competition
  • Opportunities for improved conversions and ROI

World Synergy’s online marketing team provides the key analysis for the Online Marketing Navigator Package.

“The Online Marketing Coach program fits well with how we work with clients,” said Glenn Smith, president and CEO of World Synergy. “We continually help companies appreciate the value of convergence – uniting what they do offline with their online marketing opportunities.”

About Online Marketing Coach

Online marketing veteran Mike Murray created Online Marketing Coach to give businesses an alternative to other services that offer limited assistance, charge high fees up front or require costly, lengthy contracts before agreeing to share any knowledge. Murray, who has written many educational guides, white papers and articles on online marketing, frequently speaks at regional and national conferences, including Search Engine Strategies in New York, San Jose and Chicago. He has worked with hundreds of small, mid-size and large clients, including FedEx Custom Critical, BISSELL, KeyBank, Woolite Carpet, Sauder, Eaton Corp and Cleveland Clinic. He recently joined World Synergy as the firm's Web Strategy Thought Leader.

About World Synergy

An eBusiness Partner from thought to thrive, World Synergy is a leading Strategic eBusiness Services company located near Cleveland, Ohio. We shape integrated online marketing and technology strategies to increase clients' sales and improve their ROI

For over a decade, World Synergy has delivered world class service combined with a synergistic client business relationship. World Synergy is a full service eBusiness consulting firm focused on clients' top line growth. Our breadth of services includes a unique combination of business strategy, creative marketing, communications and design, application development and computing infrastructure architecture expertise to deliver eBusiness solutions that get results.


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