The celebrations don't end here. We have a range of exciting events still to come later in the year including The Manchester Food & Drink Festival, where we will be giving the famous festival a touch of Corrie magic in October!
(PRWeb UK) September 7, 2010
Holland’s Pies, the North West’s best known producer of pies and puddings, is going to give pie and Corrie fans a real flavour of ‘The Street’ in more ways than one in September.
Not only will their fans have an opportunity to tuck into three new Limited Edition Coronation Street Pies, they’ll also get the chance to take a stroll down the nation’s favourite street, join the stars for filming and see if they can beat the editor’s cut!
The ‘Be a VIP on Coronation Street’ competition comes as part of Holland’s partnership with ITV to celebrate the show’s 50th anniversary. It will be launched to coincide with Holland’s limited edition Coronation Street pies, including the Rovers Beef and Veg Hotpot, the Rovers Chicken, Leek and White Wine Pie and the Rovers Steak and Ale pie, which will be on sale across the nation in selected retailers from September onwards in frozen 4 packs.
Leanne Holcroft, Brand Manager of Holland’s Pies explains:
“We knew that with the Limited Edition Corrie range we had great pies, but we realised that we had to match that with great prizes. Now, the ‘Be a VIP on Corrie’ competition offers devoted fans of Holland’s Pies and Coronation Street the kind of prizes that dreams are made of.”
All Holland’s and Corrie fans need to do is pick up a pack in store, then enter the online free prize draw to be in with a chance to win the star prize of taking part in the filming of Coronation Street. The competition will also include 49 exclusive Corrie prizes to be won; including Coronation Street set tours, signed Corrie scripts and branded Coronation Street merchandise such as aprons and oven gloves.
The iconic pie company is one of Coronation Street’s ‘Best of British’ brands promotional partners, brought together to help celebrate the 50th anniversary of the soap and ‘Be a VIP on Coronation Street’ is just one of many promotions planned throughout the course of 2010 to highlight the history of Britain’s longest running soap and the partnership with Holland’s.
“The celebrations don’t end here. We have a range of exciting events still to come later in the year including The Manchester Food & Drink Festival, where we will be giving the famous festival a touch of Corrie magic in October!”
Holland’s employs 370 people at its Lancashire base and is part of Northern Foods. The company enjoys a 60% share of the market in the North West, an area where 98.9% of people have heard of Holland’s Pies.
‘BE A VIP ON CORONATION ST’ is a free prize draw. Holland’s & Corrie fans can find out more detail on how to enter by picking up any of the chilled individual and 4 pack range in supermarkets or by logging onto http://www.hollandscorrie.co.uk.