Tradesman Hits Century on

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Anthony Etheridge tops the list of many trusted tradesmen on following client feedback

A lot of customers say to me that I wasn't the cheapest quote but because of the feedback they decided to go with me.

Anthony Etheridge, also known as 'aeglazing' on, has broken a new feedback record, becoming the first tradesman to hit 100 references from clients on the site.

MyBuilder is a trusted online resource for connecting homeowners to local UK builders and tradesmen. Using the website, homeowners are matched to relevant tradesmen - be they tiler, plasterer, electrician or other - based on their skills and location. Homeowners can also browse for tradesmen they like and invite them to quote.

The real beauty of the site is what goes on behind the scenes; once a homeowner has posted their job they can compare interested tradesmen and communicate with them online to help make a better decision on who to hire. People can review work history, trade credentials, photos of their work - and especially client feedback.

Since the birth of the website in 2006, thousands of tradesmen have joined, many relying on the site as a primary means of getting work. Etheridge registered as a London window fitter on MyBuilder in September 2009 and since then his business has been booming. He started out as a subcontractor and later decided to go out on his own. Although he has only been trading for about a year, he has built up his small business into a big success.

Mark Geraghty ('markgee'), a popular London plumber, has a similar MyBuilder success story. He finished an apprenticeship in plumbing in 2001 and began working in the trades. Geraghty was working for a company when the credit crunch hit hard and the company had to lose staff fast. Being a recent hire, Geraghty was one of the first to go. With unemployment at an all-time high, he decided to start using the internet to try and find work - he discovered MyBuilder. Geraghty now has 99 feedback comments for jobs he has won through

So what's the key to a tradesmen's success on MyBuilder? "You have to put effort in to selling yourself through the site," says Etheridge. "It's important that you come across well to people through your messages because that's how customers form their first impressions about you."

In addition to having a profile that is clear and convincing, relevant trade associations add another level of trust. Etheridge is FENSA registered glazier and Geraghty is a full member of the Chartered Institute of Plumbing & Heating Engineering, which only accepts fully qualified, experienced plumbers.

Most importantly, feedback speaks for itself. According to Geraghty, spending time building up a reputation on MyBuilder has literally paid off: "A lot of customers say to me that I wasn't the cheapest quote but because of the feedback they decided to go with me."

A common problem with websites that depend on reviews is the use of open systems that allow for fraudulent activity. To avoid such issues, MyBuilder uses a sophisticated feedback system that ensures all comments are genuine and unbiased. Only once a homeowner has hired a builder through the website can they leave feedback on the job that's been done. The team uses both technical and manual checks to validate all feedback left for tradesmen. Community Manager Peter Wellock admits a few sneaky builders have tried to cheat the system in the past, only to be thwarted and banned.

While Etheridge is the first to break the 100 feedback mark, others are close - Geraghty is nearly there with 99, and Gigi, a plasterer in London is coming up fast with 89 feedback comments.

For more information, please contact:
Rebecca Ladbury
07941 224 975

About is a website which helps people navigate their way through the building business by matching homeowners with reputable trades people right round the corner. To date MyBuilder boasts almost 39,000 expert builders across the UK signed up to it's site with over 9,000 jobs being posted each month by homeowners looking to find their perfect [trades] man! The process is simple and works on the principle of accountability through feedback. It's guiding principle: good work is rewarded with positive feedback,


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Rebecca Ladbury
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