Vote to Build Messaging Skills: 2010 Nonprofit Tagline Award Competition

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Nonprofit and communications professionals have a rare opportunity to build their messaging skills and learn how to strengthen their own organization's taglines by selecting the best in class in the 2010 Taggies—the Third Annual Getting Attention Nonprofit Tagline Awards competition. It's a fun project that will help nonprofits in all fields discover what works, and why.

Nonprofit and communications professionals have a rare opportunity to build their messaging skills and learn how to strengthen their own organization's taglines by selecting the best in class in the 2010 Taggies—the Third Annual Getting Attention Nonprofit Tagline Awards competition.

Place your vote (http://www.surveymonkey.com/s/vote-tagline-awards) today. Polling closes at midnight, Wednesday, October 6.

By participating in the voting, which takes about eight minutes, nonprofit professionals will have a chance to reflect on what works and what doesn't work in nonprofit messaging, and consider how their own organization's taglines holds up. Voting doubles as a tutorial and a chance to participate in a fun project that will help nonprofits in all fields.

“A strong tagline is vital. It’s the anchor for an organization’s brand and, next to its name, the marketing message most heard and repeated," says Nancy Schwartz, president of Nancy Schwartz & Company (http://www.nancyschwartz.com) and publisher at Getting Attention.org (http://www.gettingattention.org), who designed the award program. “But seven of ten organizations don’t have a tagline or rate theirs as working poorly.”

This year, for this first time, voters will select program, fundraising and special event tagline award winners, in addition to the strongest organizational taglines. The addition of these three new tagline types gives more organizations a chance to showcase their best efforts to engage their target audiences.

Seventy tagline finalists in 13 vertical sectors have been carefully culled from more than 2,700 taglines submitted by over 1,700 nonprofit organizations. The organizations behind these taglines have succeeded in putting a few well-selected words to work to engage their networks in their brands, fundraising campaigns, programs and special events.

Schwartz launched the award program in 2008, motivated by the findings of the Getting Attention Nonprofit Tagline Survey. The survey probed styles, usage trends, what’s working and what’s not in nonprofit taglines based on data provided by 1,900 nonprofit communicators working in organizations across 12 vertical sectors.

The award winners will be announced in October 2010, and highlighted in the first-time online database of 4,800 nonprofit taglines to be released concurrently with the fully-updated 2011 Nonprofit Tagline Report, both free and due out in late fall 2010.

Place your vote (http://www.surveymonkey.com/s/vote-tagline-awards) today for the best in nonprofit taglines, and sign up for receive the free report and tagline database access.

Twitter users can follow the 2010 Nonprofit Tagline Awards via the hashtag #taggies.

The Getting Attention Nonprofit Tagline Awards Program has four generous sponsors this year: Blackbaud, sponsoring the fundraising campaign category; Event360, sponsoring the special event tagline category; and general sponsors Eventbrite and See3 Communications.

THE GETTING ATTENTION NONPROFIT TAGLINE AWARDS
The annual Getting Attention Nonprofit Tagline Awards program came about when so many powerful taglines were submitted to the Getting Attention survey on nonprofit taglines, and is designed to motivate and guide nonprofit organizations to put effective taglines to work.

A list of 2008 and 2009 award winners can be found here: http://gettingattention.org/nonprofit-taglines/award-winners.html

THE NONPROFIT TAGLINE SURVEY
The Getting Attention Nonprofit Tagline Survey, implemented in 2008, investigated styles, usage trends, what’s working and what’s not in nonprofit taglines based on data provided by 1,900 nonprofit communicators working in organizations across 11 vertical sectors and countless locations (mostly in the United States).

ABOUT GETTING ATTENTION/NANCY SCHWARTZ
The Getting Attention blog and e-newsletter (http://www.gettingattention.org) are no-charge, high-value sources of ideas, tactics, and tips for nonprofit communicators focused on helping their organizations succeed through effective marketing.

Nancy E. Schwartz provides marketing services to nonprofit organizations and grantmakers via Nancy Schwartz & Company and is the publisher of Getting Attention.

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