Sassy Shoppers Won't Miss a Trick with the Laura Ashley iPhone App

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Free application offers users a full fashion and selected home Laura Ashley ranges, allowing them to view and buy at their leisure

Laura Ashley's new iPhone application puts all of the excitement, beauty and elegance of the Laura Ashley label in your pocket.

Laura Ashley is a quintessentially British label, with a history and tradition that spans in excess of 60 years - but as proud as this unique heritage is, Laura Ashley still has one foot very firmly in the present day, with an awareness and understanding of modern lifestyle and contemporary taste. That's why the launch of the Laura Ashley iPhone application is such an exciting development.

Downloadable for free from iTunes, you can browse and shop all of the Women's Fashion and Home Furnishings that the range has to offer - no matter where you are. Need a gorgeous outfit for work or an occasion? The Laura Ashley iPhone application allows you to view and buy from an effortlessly stylish and wearable collection of pieces, including women's dresses, blouses, coats, cardigans and accessories, all with an unmistakably feminine element and a choice of fabrics ranging from pretty floral prints to block colours and strong contemporary designs.

Those with a passion for home furnishings that are not only beautiful and elegant, but that focus on comfort, quality and modernity are also amply catered for at Laura Ashley, where of-the-minute trends are interpreted with a touch of Laura Ashley's unmistakable style to create pieces that combine desirability with longevity. Whether you are looking for home décor products like fabrics, paint and wallpaper, larger decorative elements such as rugs and ceiling lights the Laura Ashley iPhone application lets you peruse the collections at your leisure, whether at home, in the office, or on the move.

The application is regularly updated with the latest additions to the range, allowing you to keep abreast of what's new at Laura Ashley, and an informative newsletter keeps you in the know about special offers and events. Other benefits of the application include a Store Locator, so that you can see, feel and try in real life the products you've been virtually wishlisting - while those preferring to shop online can simplify the experience with a handy filter at product level, which enables you to search products by price and colour.

Modern life moves quickly and Laura Ashley caters perfectly for the thoroughly contemporary woman whose life moves at a similar pace - not just by way of its designs and products, but now also by way of technology. The Laura Ashley iPhone application is a must for any woman who wants style, comfort and quality at her fingertips.

For more information please contact:
Laura Ashley PR Team
0207 880 5100

Laura Ashley, one of the world's best-loved fashion brands, is home to a huge range of clothing lines including women's dresses, knitwear and much more besides. Also revered for its line in home furnishings - including living room furniture and made to measure blinds - Laura Ashley offers something for everyone both in store and online.

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