Metrics Marketing Group Offers Best-In-Class Email Marketing Solutions that will Fuel the Conversation with Participants at Annual ExactTarget Conference

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Platinum Partner Offers Innovative and Complimentary On-Site Email Usability Lab at Connections ‘10.

Metrics Marketing Group is a proven partner in helping organizations develop deeper relationships with their customer through ExactTarget’s interactive marketing technology

While Connections ’10 may teach ExactTarget users how to fuel the conversation with their prospects and customers, Metrics Marketing Group is sure to cause a buzz at their complimentary on-site email usability lab. Amongst the 35 breakout sessions, educational tracks, and keynotes led by world-renowned experts, Metrics Marketing Group will give ExactTarget users the opportunity to participate in an expert review of their current email campaign, eNewsletter, or landing page.

Industry veterans Cathleen Zapata, VP, Research & Customer Experience and Lisa Dragin, Research & Customer Experience Manager of Metrics Marketing Group, will provide email critiques for participants who are looking to increase click-through rates and conversion of their email marketing campaigns. The user experience and email conversion experts will evaluate email and landing pages based on proven, email and usability best practices, research and years of personal experience. Participants may register for the complimentary on-site email usability lab at which will take place each day during Connections ‘10.

“Metrics Marketing Group is a proven partner in helping organizations develop deeper relationships with their customer through ExactTarget’s interactive marketing technology,” said Jim Kreller, ExactTarget’s Vice President of Channels. “Their strong presence at Connections 2010 provides a rich opportunity to demonstrate their capabilities to 2,000+ global marketers and build on their status as one of our Platinum ExactTarget Reseller partners.”

The analytics-driven database marketing and interactive services firm will have a strong presence at Connections ’10. In addition to the on-site email usability lab, the company was selected to participate in the Partner Forum and in one of the unique educational tracks. Metrics Marketing Group’s VP, Interactive Services, Marci Hower, will present a client success story to other ExactTarget resellers on Tuesday, September 14, 2010 during the Partner Forum and will also share, ‘The Top 10 Design Lessons We Learned in 2010” in the design and social media track on Wednesday, September 15, 2010 at 11:00am. Hower has over 15 years experience in online direct marketing and specializes in providing strategic email marketing solutions using the ExactTarget platform for several Fortune 500 clients.

ExactTarget’s user conference, Connections ’10, will provide over 2,000 participants with marketing best practices and case studies. Experts from around the globe will teach participants how to build multichannel interactive marketing campaigns with email, social media, mobile marketing and custom Web application. The event will feature nine unique content tracks, including industry-specific sessions for retail and business-to-business marketers as well as day-long workshops for beginners, experts and developers. In addition, the event will include a private concert from Grammy-award winning band, Train. Registration is available online at

ExactTarget is a leading global provider of on-demand email marketing and one-to-one marketing solutions. The company’s software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages and social media. As one of the company’s top reseller partners, Metrics Marketing is among the highest performing marketing technology firms in ExactTarget’s network of more than 500 Reseller Partners around the globe that collectively serve thousands of clients.

About Metrics Marketing
Based in Cleveland, Metrics Marketing offers comprehensive analytics-driven database and interactive marketing by providing the following services: automated/triggered marketing systems, marketing database development and hosting, email strategy and deployment, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing Group is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at


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