Dublin, CA (PRWEB) September 9, 2010
TrellisOne, a B2B marketing consulting firm, today announced the launch of a new website designed to provide visitors with information about the firm’s services, tools, and insights. The new site can be reached at http://www.trellisone.com. Also, TrellisOne founder, Kathleen Schaub’s popular marketing and sales enablement blog has moved.
“Selling and marketing are much harder today. Digital and social media have triggered turbulence in an already complex sales environment,” said Ms. Schaub, TrellisOne principal consultant and a veteran Silicon Valley executive. “Vendors have lost their knowledge advantage. Buyers engage with sales people later in the cycle. They are intolerant of vendors who do not grasp their urgent problems. From “cold-to-close”, buyers engage with an exploding quantity of influencers.
“I started TrellisOne earlier this year to empower marketers for this exciting but challenging new era.”
Before founding TrellisOne, Kathleen held executive marketing roles at leading technology companies. At Sybase (acquired by SAP), she was responsible for Marketing Transformation and Operations and led product marketing and management for a $600 Million business unit. Prior to joining Sybase, Kathleen drove several business expansion initiatives at Cadence Design Systems, including on-line services and an open source database. Earlier, she was Chief Marketing Officer at Vanstar (formerly ComputerLand) a $2 Billion technology VAR and systems integrator.
“The firm’s name, TrellisOne, is inspired by the role of a vineyard trellis,” said Schaub. The trellis supports the growing vine, helping it grow taller and achieve maximum sun exposure. Wild grapes tend to be of poor quality. Grapes grown on trellis systems mature quicker and taste fantastic.
“Marketing teams can play this same role within companies. Well-chosen and well-implemented marketing strategies expose a company to its best growth opportunities and make it easier to reap returns.”
About TrellisOne :
TrellisOne is a sales-savvy marketing consultancy transforming marketing practices to increase the selling power of B2B technology firms. Founder and principal consultant, Kathleen Schaub, has more than 25 years experience as a Silicon Valley executive. She combines proven proficiency in new practices, such as marketing operations and social networks, with solid operating expertise. TrellisOne services are delivered through consulting projects or retained strategic advisory services. Services are supported by frameworks, tools, and coaching, field-tested in real-world situations. Find more information on TrellisOne at http://www.trellisone.com.