Talkable Brands Exchange Focuses on Education for Brand Marketers

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Word of Mouth Marketing Association hosting special brand-focused event.

Even today’s most savvy brand marketers are facing challenges when it comes to integrating word of mouth and social media into their marketing strategy. The Word of Mouth Marketing Association (WOMMA) is hosting Talkable Brands Exchange, a special event focused on issues brand marketers face, Oct. 7 at the American Express Headquarters in New York City.

This half-day educational and networking event will focus on some of the most difficult challenges brand marketers face, including: who owns word of mouth and social media within a company, managing corporate blogging, and how to ethically and effectively use word of mouth and social media to engage your consumers.

The event will be moderated by Paul Rand, WOMMA President, Founder & CEO, Zocalo Group, and Gary Spangler, WOMMA Brands Council Chair, eMarketing, DuPont.

The event will feature presentations by:

  •     Karen Wickre, Senior Manager Global Communications & Public Affairs at Google discussing issues with corporate blogging – common mistakes, managing, creating good content and how to engage consumers.
  •     Kelly Graham, Senior Manager, Global Social Media Marketing, Cisco sharing how Cisco built and developed their social media team and strategy.
  •     Heather Hippsley, Assistant Director of the FTC Bureau of Consumer Protection, Division of Enforcement participating in a Legal Rapid Fire panel discussion on marketing to children, corporate blogging and the FTC.
  •     Tony Diresta, Partner in Advertising, Marketing & Media, Manatt speaking on the Legal Rapid Fire panel with the FTC.
  •     Jay Walsh, Head of Communications at Wikimedia explaining how a company’s information comes to exist on Wikipedia and how social media has changed the way people and companies communicate.

The Talkable Brands Exchange is open to all brand marketers ($149) and WOMMA member industry partners/agencies with a brand client ($249). This intimate, brand-centered event will lead up to the annual WOMMA Summit 2010 conference in Las Vegas, Nov. 17-19.

More information about the Talkable Brands Exchange can be found on WOMMA’s website:

WOMMA,, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining “best practices” for the industry.

Founded in 2005, WOMMA members include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.

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