Famigo Delivers its Family Game Platform, an Open API for Developers to Build and Deliver Family-Focused Games

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Toolkit Gives Developer Community Keys to the Huge Opportunity in the Family Gaming Market

Simultaneous to its company and product launch, Austin-based Famigo (http://www.famigogames.com) today also launches its Family Game Platform, an open platform for developers to build and deliver family-focused games. The Famigo Family Game Platform gives game developers tools to help them build, deliver, and market turn-based multiplayer games for the variety of ages that comprise a family. Famigo’s marketing services in particular will help developers reach the underserved family gaming market, which is uniquely challenging in that it must serve both genders across a wide variety of ages, and with diverse entertainment preferences. (See also Famigo company launch release, dated September 8, 2010.)

Famigo’s toolset for developers includes scalable server-side architecture, chat, media sharing. The toolset is based on the Famigo API, an HTTP and JSON-based API. The developer platform includes the use of a scalable back-end architecture for multiplayer games as well as easy implementation of services for sharing. Famigo also offers an SDK for iPhone that reduces the time and difficulty of integrating iPhone apps with Famigo’s services.

Famigo’s developer platform also ensures game integration with its unique Famigo Family gaming account that serves as a family’s virtual living room, the online place where multiple members of a family stay connected, share, chat and play games.

In addition to the toolset, Famigo offers marketing services for developers who choose to build their applications using the Famigo Family Game Platform. An example of the marketing programs include game release announcements and PR pitching through traditional news outlets as well new media sources with a family-oriented audience.

Interested developers may visit http://famigogames.com/developer/index to learn more and contact Famigo.

About Famigo:
Austin-based Famigo was founded during University of Texas’ 3 Day Start Up in April 2009, and the company was built during the Summer of 2009 as one of five companies selected for the inaugural class of Capital Factory, an Austin incubator. Famigo’s mission is to bring families together with fun, interactive games for all ages, from toddlers to great grandparents. Current games, and online activities in general, are individually focused, reducing real-world family interaction. To answer this problem, Famigo delivers the Family Game Platform, an open API and toolset that help developers build and deliver a wide variety of family-focused games. Famigo brings families these games, and more, via its Famigo Family gaming account, that let people play games, as well as connect and chat with those closest to them. Famigo executives comprise a unique blend of experts in child entertainment as well as family behavior, giving it a unique ability to build compelling – and fun – products designed specifically for families. Famigo can be found on the web at http://www.famigogames.com, and on Twitter @famigogames. For more information, contact: info(at)famigogames(dot)com.

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Q Beck
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