New York, NY (PRWEB) September 8, 2010
OfferMobi, the largest performance marketing network for mobile advertising campaigns in North America, today announced that the company has delivered record- setting daily click rate of over 150,000 for its mobile advertising platform. While most mobile ad networks report statistics in impressions, OfferMobi focuses on clicks leading to actions, making the milestone all the more impressive.
The OfferMobi platform is based on performance measures and not the traditional Cost per Click (CPC) or Cost per Thousand (CPM) model that has defined the mobile ad network for the past decade. As such, advertisers only pay Offermobi for a completed action such as uncovering their desired lead -- whether it is a subscription secured, a newsletter signup, an SMS list opt in -- or any other type of action they want the end-user to take.
In addition to reaching the 150,000 clicks-per-day milestone, other recent milestones that OfferMobi has achieved include:
- Launch of webinar training series: Contributing to the record-setting click rates, OfferMobi has launched a free weekly webinar series, providing the latest insights and tips enabling mobile publishers to develop more effective strategies for mobile campaigns based on OfferMobi's acclaimed Cost per Acquisition (CPA) model.
- Continued Vertical Expansion: OfferMobi has continued to add new vertical industries to its growing client roster, as well as expand upon its existing mobile advertiser base, including leading brands in the finance, dating, entertainment, and education industries, among others.
"We are pleased to announce record-setting click rates and mobile advertiser expansion," said Mark Roth, CEO of OfferMobi. "The recent momentum validates our performance-based model, which enables mobile publishers to achieve greater ROI on their mobile ad campaigns by producing more targeted and higher quality leads."
This announcement follows a string of milestone achievements which OfferMobi has announced since its launch in April 2010. Among the key milestones the company has achieved are the growth of its client base to more than 6,000 mobile publishers and 50 brand advertisers, as well as delivering industry-leading performance metrics for its mobile advertisers.
For more information on OfferMobi, including a listing of mobile advertisers currently using the platform, service offerings, recent company news, and instructions on how to register for free for an upcoming OfferMobi weekly webinar, please visit http://www.OfferMobi.com .
OfferMobi is the first USA-based mobile affiliate network. Launched in early 2010, OfferMobi has amassed a loyal following of over 6,000 mobile publishers who are seeking performance based commissions from ad campaigns they can run in mobile advertising channels. OfferMobi acts as both an agency and a performance based network for advertisers who wish to promote their mobile enabled website, App, or click to call/pay per call campaign. OfferMobi works with mobile publishers who own well-travelled mobile destinations, popular app owners and other mobile ad networks to increase the revenue they earn from their mobile ad inventories on a performance basis.