Many of our clients are meeting their customers’ demands by moving more of the car sales functions online such as vehicle reviews, finance propositions and insurance quotations.
(PRWeb UK) September 7, 2010
According to GForces, a British web management company for the automotive sector, as much as 20% of all UK car sales will be conducted online within the next five years.
It is predicted that the entire buying process could be replaced by an e-commerce procedure. Currently, the process involves buyers going to a dealership and test driving the desired car before signing on the dotted line. Visits to dealerships are expected to continue, as many people prefer to test drive the vehicle and speak face-to-face about the deal.
It would appear, however, that the Internet generation are less inclined to make this effort. Consumers are moving towards behaviour which includes reading online reviews from trusted sources, finding the best price, and then conducting a secure financial transaction over the Internet.
This trend has been boosted by the number of people who search for car insurance policies online. Consumers are able to search and compare car insurance quotes quickly, easily and in their own time. The convenience of this capability has lead to demand for similar ease when it comes to purchasing products such as televisions, furniture, and eventually, cars.
Tim Smith, GForces’ Commercial Director, explains that people are now more comfortable with purchasing large products online. Smith does not believe that this move signals an inevitable decline for traditional dealers. Traditional dealers will have time to create a strong online presence in the next few years.
“This is a fantastic opportunity for car dealers, rather than a looming disaster,” Smith says in a release. “Many of our clients are meeting their customers’ demands by moving more of the car sales functions online such as vehicle reviews, finance propositions and insurance quotations.”
The ability to adapt to consumer trends is a vital aspect of both online and offline marketing. Car dealers who take time to put an effective web marketing strategy in place will be far better equipped to function successfully in the online marketplace of the future.