International Health and Fitness Celebrity Forbes Riley has Moxie!

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Iconic Television Host Forbes Riley is nominated for two Electronic Retailing Association (ERA) Moxie Awards. The Winners will be announced at the industry’s most prestigious gathering of Direct Response Campaign Hitmakers at the 2010 ERA Moxie Award Gala on September 23, 2010 at the Wynn Hotel in Las Vegas.

Industry leader Elliott Segal of Guthy-Renker adds, “These nominations reinforce what I call the ‘Forbes Phenomenon’. Forbes Riley is a sales dynamo

Forbes Riley, a 2010 Inductee into the National Fitness Hall of Fame and a 20-year veteran of infomercials and direct response television, is again being recognized as an industry leader with two nominations for this year’s ERA Moxie Awards— “Best Female Presenter” (which she was awarded in 2007), and “Best Live Shopping On-Air Guest”.

The ERA Moxie Awards, the premier awards program for the direct response marketing industry, recognizes the best in television, radio, online and mobile direct response campaigns. “I’m humbled by the acknowledgement of my peers,” said Forbes Riley ”and to be recognized for something I feel so passionate about is truly special. But ultimately what is most rewarding is the overwhelming positive feedback I get from consumers”.

Industry leader Elliott Segal of Guthy-Renker adds, “These nominations reinforce what I call the ‘Forbes Phenomenon’. Forbes Riley is a sales dynamo who has the entrepreneurial moxie and seasoned direct response professionalism that has built many successful brands in our industry, and it is a testament to her unrelenting commitment that has helped garner this well-deserved recognition.”

The nod for Best Live Shopping On-Air Guest is particularly exciting to Forbes because she earned the nomination promoting her first branded line of fitness and lifestyle products, the Forbes Riley SpinGym™ (

Introduced in January 2010, SpinGym™ is a unique portable and affordable hand-held fitness product designed for people of all levels of fitness: from athletes to seniors, rehab to recreation. Sales of SpinGym’s™ are approaching 500,000 units sold, and SpinGym™ is fast becoming a staple of fitness programs with certified instructors offering classes incorporating SpinGym™ into aerobic, kickboxing, Spinning and Pilates across the country.

Forbes remains relentless in her passion to bring affordable, high-quality fitness, health and beauty products to consumers worldwide. In an industry that is seeing more and more celebrities on live home shopping networks - like Mary J. Blige, Tori Spelling, Martha Stewart, Kelly Ripa, Wolfgang Puck, Susan Lucci, and even Liza Minelli; Forbes has built a solid following of “Jane Main Street” consumers that know and trust the products she represents.

Forbes Riley’s dedication to providing unique solutions and innovative products extends beyond her own products. This fall she is opening the Inventor Dream Center and television production studio located in St Petersburg, Florida. The goal of the IDC will be to identify products that solve problems or enhance lifestyle, and help inventors take their ideas from scribbles on napkins to market in direct response campaigns and retail distribution.

About SpinGym™
Portable, compact, and weighing less than one pound, SpinGym™ is a revolutionary new fitness product. Its award-winning, modern German design combines the physics of inertia and isokinetics to create a completely unique way to train, strengthen and sculpt the muscles of the arms, shoulders, back and core in just 5 minutes a day. This principle is called GRT, Gyrotronic Resistance Training™, and unlike free weights or gym machines, each rotation of the SpinGym™ energizes and activates all the muscles of the upper body simultaneously - a breakthrough in the world of fitness. SpinGym™ not only provides resistance, but because of the rotational forces created--it becomes a complete fat melting, calorie burning total body gym. SpinGym™ is offered with fitness and cardio workout instructional DVDs. For more information visit

About Forbes Riley™
Forbes Riley™ is an award winning TV host, author, 2010 inductee into the National Fitness Hall of Fame and the Founder and CEO of SpinGym LLC. In 2007 she was named ERA’s Best Female Presenter of the Year. She is recognized worldwide for promoting several of the most successful infomercials of all time including the Jack Lalanne Juicer and Living Well with Montel Williams HealthMaster, grossing in excess of $1 billion dollars. Forbes is a regular presence on televisions worldwide as a product spokesperson and television host--appearing on such networks as ESPN, TLC, Fit-TV, Animal Planet, ABC Family, HSN, QVC, The Shopping Channel (Canada), QVC London and IdealWorld (London) and recently starred in the feature film about raw food called “Super Charge Me!”. Forbes is on a continuing mission to promote health, vitality and fitness as a lifestyle, not a fad. She divides her time between Los Angeles and St. Petersburg, Florida, with her husband and 7 year old twins. For more information about Forbes Riley, please visit


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Cynthia Mulligan
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