Saugatuck CEO McNee to Present Cloud Scenario at SIIA OnDemand Europe 2010 Conference

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Lead session highlights key trends that are leading toward a new hybrid on-premise / Cloud future.

Across the entire IT ecosystem, the storm called Cloud Computing is clearly gaining strength and helping to drive a fundamental rethinking of enterprise IT architectures, purchase decisions and deployment plans. While Software-as-a-Service (SaaS) has led the charge thus far, the Cloud now encompasses a much broader vision that includes PaaS, IaaS and a variety of innovative services emerging at the business process layer. These and other issues will be discussed at length at the upcoming SIIA OnDemand Europe conference to be held October 19-20, 2010 at The Royal Garden Hotel in London, UK.

On Tuesday morning, October 19th, Saugatuck Technology founder and CEO Bill McNee will help kick off the conference with Saugatuck’s vision for how Cloud Computing is likely to evolve over the next few years in a lead main-tent presentation entitled “Beyond the Storm: A New Hybrid Cloud Future Emerges.” Specifically, he will highlight the key trends that are helping to reshape enterprise IT architectures, which many now believe will eventually lead to highly interwoven on-premise / Cloud enterprises. In the meantime, over the next two plus years Saugatuck anticipates a period of substantial experimentation, as PaaS platforms proliferate and slowly mature, new skills are learned (or are leveraged from ahead-of-the curve SIs), a variety of hybrid public and private cloud architectures emerge, and the key technology pre-conditions, standards and validated architectures are fully fleshed out that makes the hybrid Cloud future a practical reality.

“We are delighted to participate as a speaker at this important industry event that brings together the best of OpSource’s long-running SaaS Summit and the SIIA’s OnDemand conference events,” shared McNee. “In addition, we are very excited about joining forces with the software division of the SIIA as an ongoing Research / Industry Partner, in support of its mission of helping member companies brainstorm, collaborate, and discuss the industry's latest and most pressing challenges.”

“We are delighted to participate as a speaker and as an ongoing Research / Industry partner at this important industry event. SIIA OnDemand Europe provides a terrific opportunity for strategists, executives, and managers of software and services providers to get real-world insights about what works and what doesn’t,” stated McNee. “This is very much in keeping with the SIIA’s mission of peer learning, as the principal trade association for the software and digital content industry.”

Information about SIIA OnDemand Europe can be found at

About Saugatuck Technology Inc.
Saugatuck Technology Inc. provides subscription research and management consulting services focused on the key market trends and disruptive technologies driving change in enterprise IT, including SaaS, Cloud Infrastructure, Open Source, Outsourcing and Enterprise Social Computing. Founded in 1999, Saugatuck is headquartered in Westport, CT, with offices in Santa Clara, CA, Falmouth, MA and in Frankfurt, Germany. For more information, please visit, or call +1.203.454.3900.

To request a briefing with our analysts, contact Chris MacGregor at chris.macgregor(at)saugatech(dot)com.

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