Beiersdorf Turns to Retail Solutions to Leverage Downstream Data Across Retailers

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Beiersdorf to Use Retail Solutions at CVS, Walgreens and Rite Aid.

Beiersdorf has a number of years experience working with downstream data and Retail Solutions displayed all the competencies we were looking for: a user-friendly solution, a clear understanding of the industry’s best practices, the support model to help implement those best practices in our organization and importantly, the right value-centric approach.

Retail Solutions Inc., the leading solution provider helping consumer packaged goods (CPG) companies create value from operational downstream data, today announced that Beiersdorf North America, a subsidiary of Beiersdorf AG, has selected its applications to leverage downstream data across retailers in the drug channel.

“We chose Retail Solutions because they have a good understanding of how to turn customer specific data into actionable and value-creating insights” said Bill Graham, Vice-President of Sales, Beiersdorf North America. “Beiersdorf has a number of years experience working with downstream data and Retail Solutions displayed all the competencies we were looking for: a user-friendly solution, a clear understanding of the industry’s best practices, the support model to help implement those best practices in our organization and importantly, the right value-centric approach.”

Beiersdorf and Retail Solutions jointly identified the core priorities of the project. These priorities include:

  •     Reducing out-of-stocks while keeping inventory levels under tight control
  •     Increasing forecasting accuracy down to the store level and driving an effective shipment allocation strategy to improve promotional effectiveness (ensuring right quantities in right stores)
  •     Leveraging the data to help our customers drive greater category growth

“We are very pleased to have been selected by Beiersdorf,” said Alex Hase, Vice-President of Sales, North America, Retail Solutions. “We strive to serve the industry leaders, and Beiersdorf knew from experience that access to downstream data does not translate automatically into value. We look forward to enabling the actionable business processes supported by the data to meet Beiersdorf’s goals and objectives.”
Beiersdorf will start to use Retail Solutions immediately, thanks to its no-investment, no-delay, no-hassle Software-as-a-Service (SaaS) model.

About Retail Solutions Inc.
Retail Solutions powers Retail Execution Management. Retail Solutions develops and delivers a comprehensive suite of Software-as-a-Service (SaaS) solutions that turn downstream data, such as point-of-sale (POS), supply chain, merchandiser feedback and customer loyalty data into actionable visibility into the store and onto the shelf.

More than 350 leading companies such as 3M, Abbott, Bausch & Lomb, Bayer, Colgate-Palmolive, Clorox, Heineken, HP, Kao Brands, Kraft, Nestlé, Novartis, Procter & Gamble, Reckitt-Benckiser, Schering-Plough Corp. and Unilever trust Retail Solutions to grow their retail sales, maximize in-store operation productivity, plan and execute more effective promotions, reduce their costs and join efforts with retail partners to improve shelf availability and consumer satisfaction. Please visit http://www.retailsolutions.com for more information.

About Beiersdorf AG
Beiersdorf AG, headquartered in Hamburg, Germany, is a leading international company of branded consumer products for skin and beauty care. Beiersdorf stands for leading international brands like NIVEA, Eucerin, la prairie, Juvena, Labello, 8x4, Futuro, Florena, Hansaplast/Elastoplast and Tesa, 125 years of experience in research and development, and strong international presence. For more information, visit http://www.beiersdorf.com.

Media and Analyst Contact Information:
Cedric Guyot, Retail Solutions, +1 (650) 390-6106

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