Cancer Treatment Centers of America Stands Up to Cancer

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Committed to Changing the Face of Cancer Care, CTCA Joins Movement to Support the Acceleration of Innovative Cancer Research

“Curing cancer is about options,” says Edgar D. Staren, MD, PhD, MBA, FACS, chief medical officer and senior vice president for clinical affairs at CTCA. “We can no longer accept thinking that limits treating cancer.

Cancer Treatment Centers of America (CTCA) today announced a new partnership with Stand Up To Cancer(SU2C), a grassroots movement that is transforming cancer research and raising research funds at unprecedented levels. As part of its mission to change the face of cancer care, CTCA has pledged to support SU2C’s engagement of the American public, and to fund innovative cancer research that will get new therapies to patients quickly and save lives now.

“The key to breakthroughs in fighting cancer is right in front of us.” said Steve Bonner, president and CEO of Cancer Treatment Centers of America. “As we work with SU2C to inspire the dedication and courage of the American public and the scientific community, we will innovate more quickly, and bring hope to more cancer patients. Stand Up To Cancer and Cancer Treatment Centers of America share a dedication and intensity to change how we conduct research and how we deliver care.”

“Stand Up To Cancer has been making significant progress in facilitating new ways of doing cancer research,” said Laura Ziskin, co-founder of Stand Up To Cancer. “Cancer claims 1,500 lives every single day in this country, and has become a leading cause of death worldwide, so the need for more and better treatments has never been more urgent. CTCA understands this need and we are extremely grateful for their generous support and dedication in the fight against cancer.”

For more than 20 years, CTCA has provided cancer patients with the available state-of-the-art therapies to fight cancer combined with scientifically supported complementary therapies to boost their immune system, reduce side effects and improve their quality of life. Every day, doctors across the country at CTCA work to integrate care plans with the right combination of personalized treatments for cancer patients, empowering them to make the best choices for their healing.

“Curing cancer is about options,” says Edgar D. Staren, MD, PhD, MBA, FACS, chief medical officer and senior vice president for clinical affairs. “We can no longer accept thinking that limits treating cancer. If a tumor doesn’t respond to one therapy, what can we do to change it? What can we do change the biology or chemistry of the cancer cells to make it respond?”

The Gateway for Cancer Research, a charitable partner of CTCA that funds innovative cancer research, joins CTCA and Stand Up To Cancer in support of this important mission. “We share a goal of making more treatment options available to cancer patients that can save lives now. Together, we can help speed research from the lab to the bedside and make a real difference in the lives of patients today,” said Lynette Bisconti, president of The Gateway for Cancer Research.

The CTCA-SU2C alliance kicks off just as SU2C returns to primetime television on September 10, 2010, at 8:00PM ET & PT / 7:00PM CT. The one-hour fundraising event will be simulcast live and commercial-free on ABC, CBS, FOX, NBC, Bio, Discovery Health, E!, G4, HBO, HBO Latino, MLB Network, mun2, Showtime, Smithsonian Channel, The Style Network, TV One, and VH1. The star-studded show combines entertainment with an appeal to build continuing public support for cutting-edge cancer research that translates the latest developments in laboratory science to treatments and technologies that benefit patients. One hundred percent of all donations received from the public will go directly to cancer research. Viewers will have the ability to donate via a dedicated phone line, the web, or through text.

About Cancer Treatment Centers of America
Cancer Treatment Centers of America®, Inc. (CTCA) is a national network of hospitals providing a comprehensive, fully integrative approach to cancer treatment. CTCA serves patients with advanced cancer from all 50 states at facilities located in suburban Chicago, Philadelphia, Tulsa and suburban Phoenix. Known for delivering the Mother Standard® of care and Patient Empowerment Medicine®, CTCA provides cancer patients with information about cancer and their treatment options so they can be in control of their treatment decisions. For more information about Cancer Treatment Centers of America, go to cancercenter.com.

About the Stand Up To Cancer Initiative
Stand Up To Cancer (http://www.standup2cancer.org) – a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization – raises funds to hasten the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. In the fall of 2007, a group of women who have been profoundly affected by cancer began working together to marshal the resources of the media and entertainment industries in the fight against it.

Stand Up To Cancer will return to primetime TV on September 10, 2010, at 8PM EST & PST / 7PM CT. The one-hour fundraising event will be simulcast live and commercial-free on ABC, CBS, FOX, NBC, Bio, Current TV, Discovery Health, E!, G4, HBO, HBO Latino, MLB Network, mun2, Showtime, Smithsonian Channel, The Style Network, TV One and VH1.

The SU2C founding members include Laura Ziskin, executive producer of the Sept. 5, 2008 broadcast and the upcoming one, who is a cancer survivor; Sherry Lansing, chairperson of the Entertainment Industry Foundation’s Board of Directors and founder of the Sherry Lansing Foundation; EIF President and CEO Lisa Paulsen; Katie Couric; EIF Senior Vice President Kathleen Lobb; Rusty Robertson and Sue Schwartz of the Robertson Schwartz Agency; nonprofit executive Ellen Ziffren; and Noreen Fraser, founder of the Noreen Fraser Foundation (NFF) and a cancer survivor. SU2C was formally launched on May 27, 2008.

Major League Baseball was the founding donor to contribute to Stand Up To Cancer. Other major SU2C supporters include Sidney Kimmel, the country’s largest individual supporter of cancer research; Amgen, Bloomberg Philanthropies, Cancer Treatment Centers of America, The Gateway for Cancer Research Foundation, GlaxoSmithKline, Inter-American Development Bank (IDB), Wallis Annenberg & The Annenberg Foundation, Alliance for Global Good, Milken Family Foundation, Philips Electronics, Steve Tisch, The Island Def Jam Music Group, Comcast and many others. SU2C major media partners include AOL, Bonnier Corporation, Condé Nast Media Group, Costco Connections, eBay Inc., Facebook, Hearst Corporation, iTunes, MySpace, Rodale, Inc., Los Angeles Times, Martha Stewart Living, Meredith Corporation, Time Inc., Twitter, VEVO and YouTube.

About the Entertainment Industry Foundation
Stand Up To Cancer is a program of the Entertainment Industry Foundation (EIF), the 501(c)(3) not-for-profit organization that serves as the collective philanthropy for the television and film businesses. EIF has distributed hundreds of millions of dollars to support programs addressing critical health, education and social issues. http://www.eifoundation.org

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