Halo, Purely For Pets® and Freekibble.com Join Forces to Feed Shelter Pets!

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Freekibble.com Chooses Wholesome Halo, Purely For Pets® As Their Official Sponsor to Feed Shelter Pets Across the Country

Photo by: J. Nichole Smith, dane-dane.com

Halo, Purely for Pets® (http://www.halopets.com), a leading producer of natural pet care products, announced today that it will be the official sponsor of Freekibble.com and Freekibblekat.com. Created in 2008 by 14-year-old Mimi Ausland when she was just 11 years old, Freekibble.com and Freekibblekat.com are online dog and cat trivia games whose mission is to feed shelter pets in need. By simply answering the daily trivia questions on Freekibble.com or Freekibblekat.com, right or wrong, 10 pieces of kibble are donated to homeless dogs and cats. Freekibble.com and Freekibblekat.com are 2 of the top 5 most trafficked animal rescue sites in the world with over 100,000 combined daily visits. To date, the websites’ daily visitors have helped Freekibble donate 3,846,737 nutritious meals to hungry pets in shelters, rescues and food banks across the country. As official sponsor, Halo’s Spot’s Stew will now be the exclusive food donated by Freekibble.

“We are thrilled to partner with such an amazing young woman and her organization,” said Steve Marton, CEO, Halo, Purely for Pets®. “Her desire to keep shelter pets fed, not with just any food, but with natural, healthy food, is commendable. We at Halo are honored to be able to help Freekibble fulfill their mission of feeding shelter pets in the best possible way.”

“Just like us, the quality of food that pets eat is so important,” said Mimi Ausland, creator of Freekibble.com and Freekibblekat.com. “We are really excited to be working with Halo to feed shelter dogs and cats the very best, all natural and nutritious food – it will make them happier and healthier while they wait to find a family of their own!”

Halo, Purely For Pets® uses wholesome, natural, quality ingredients and only real meats in all of their pet food as they believe nutrition is the single most important factor in the quality of a pet’s life. Halo is the only pet food honored with the National Canine Cancer Foundation Seal of Excellence. Recently, Halo supported the United States Postal Service campaign to promote its 2010 social awareness stamp “Animal Rescue: Adopt a Shelter Pet” to raise awareness of pet adoption. In conjunction with this campaign, Halo, Purely For Pets® made a commitment to donate 1 million meals of Halo’s Spot’s Stew in 2010 to shelter pets awaiting adoption. They will continue this wonderful initiative with Freekibble.com to keep feeding hungry shelter pets across the country.

For more information, please visit http://www.halopets.com, or http://www.freekibble.com and http://www.freekibblekat.com.


For over 20 years, Halo, Purely for Pets® has created holistic pet products of uncompromising quality. Halo believes nutrition is the single most important factor in the quality of a pet’s life. Halo’s natural pet food, treats, supplements and grooming products - including the award-winning Halo Spot’s Stew, Dream Coat and Liv-a-Littles treats - are available at Petco and Whole Foods, at thousands of independent pet specialty and natural food stores, and online at http://www.halopets.com.

Ellen DeGeneres – a long time Halo customer -- became a part-owner of Halo in 2008, saying, “because I think Halo is incredible, I decided to become part owner in hopes that all animals have the chance to be the healthiest they can be. And I'm anxious to spread the word so that everybody knows about Halo.”


Freekibble.com was created by 14-year-old Mimi Ausland, when she was 11 years old, to help feed the homeless dogs and cats at her local animal shelter. “There are 10’s of thousands of dogs and cats in animal shelters across the country, all needing to be fed a good meal… and they deserve it!”. Mimi was named the ASPCA and Humane Society of the United States Kid of the Year because of the impact Freekibble has had on feeding animals in need, and for the awareness she has created for shelter pets.

Freekibble.com and Freekibblekat.com receive more visitors than any other animal rescue non-profit website. With the help of Freekibble’s 400,000 loyal monthly followers, they have donated over 3.7 million nutritious meals to over 100 shelters, rescues and food-banks across the country. At the end of each month, Mimi personally delivers all of the donated food to the Humane Society of Central Oregon and will be working with Halo, Purely For Pets® to distribute the pet food to all the other animal shelters they are assisting. Freekibble is played in 137 countries.


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Jaime Stoner

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