Verona, N.J. (PRWEB) September 9, 2010
DTC Perspectives, Inc., the leading conference, training and publishing company for direct-to-consumer (DTC), over-the-counter (OTC), and healthcare product consumer marketing, is proud to announce its third annual class of inductees into the DTC Hall of Fame. This year’s inductees include: Andrew Schirmer, EVP, Managing Director, McCann HumanCare, Minnie Baylor-Henry, Pharmacist, JD, National Director, Regulatory Life Sciences, Deloitte & Touche, LLP, Former Director DDMAC (1995-1999), Scott Grenz, Director of Media Buying, GlaxoSmithKline, Dorothy Wetzel, Co-Founder, Extrovertic.
This year’s inductees join the inaugural 2008 DTC Hall of Fame class of Jim Davidson, Matt Giegerich, Ed Slaughter, and Len Tacconi and the 2009 DTC Hall of Fame class of Herb Ehrenthal, Paula Garrett, Joe Hoholick, and Lucy Rose.
The 2010 DTC Hall of Fame induction ceremonies will be held in conjunction with the 2010 DTC Perspectives’ Fall Conference: “Marketing to the Digital Consumer – A Healthcare Perspective” scheduled for Nov. 10 & 11, at the Sheraton Hotel in Parsippany, N.J. The DTC Hall of Fame induction ceremony is scheduled to begin at 5:00 p.m. on the evening of Nov. 10.
The DTC Hall of Fame is designed to honor individuals who have demonstrated extraordinary achievement in the advancement of direct-to-consumer marketing. The DTC Hall of Fame inductees are elected by the DTC Perspectives’ Advisory Board, a select group of industry experts who serve as council to review the qualifications and achievements of the nominees.
“DTC marketing has been practiced successfully for more than a decade and over this time it has grown significantly to become a very important component of the pharmaceutical industry’s success,” said Bob Ehrlich, CEO of DTC Perspectives. “It is important to recognize those individuals who have shaped DTC advertising and significantly contributed to the communication of important healthcare information directly to patients.”
The 2010 DTC Perspectives’ Fall Conference is dedicated to Digital and Social Media for Consumer Healthcare Marketers. As consumer healthcare marketing becomes increasingly digital-centric with each new campaign, the DTC Fall conference will provide an opportunity for healthcare marketers to learn how to perfect their efforts. This two-day conference will feature case studies and research on the latest in digital and social marketing trends. Healthcare marketers will learn more about what is possible and where to find potential for improvement in their brands. Digital marketing experts will take into account the regulatory difficulties and will guide attendees around the potential minefields across the healthcare space.
For additional information on the 2010 Fall Conference or on the 2010 Hall of Fame inductees please visit our Website at http://www.DTCperspectives.com. For tickets to attend the Hall of Fame induction ceremony or to register for the 2010 DTC Perspectives’ Fall Conference: “Marketing to the Digital Consumer – A Healthcare Perspective,” please contact Debra Sander at (973) 377-2106.
DTC Perspectives Inc. is a conference, training and publishing company specializing in the analysis and improvement of direct-to-consumer (DTC), over-the-counter (OTC), and healthcare product consumer marketing. As our name implies, DTC Perspectives is not a pharmaceutical advocacy company, but a fair and balanced forum which welcomes all perspectives of the healthcare marketing debate. We are in the business of providing vital information and comprehensive analysis to top industry professionals and service suppliers engaged in all aspects of general healthcare consumer marketing through the industry wide distribution of our Healthcare Marketing Publications well as attendance at our highly respected Conference Series.