Ivanka Trump Joins Girl Up Campaign

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Jewelry Designer and Brand Entrepreneur Designs Bracelet to Benefit Campaign for World’s Adolescent Girls

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Girl Up's 'for girls, by girls' approach encourages American girls to become forces of global change.

Today, entrepreneur, style icon and jewelry designer, Ivanka Trump, announced that she is joining the United Nations Foundation’s Girl Up campaign in its movement to improve the lives of the world’s girls. Ivanka Trump Fine Jewelry, a founding partner for Girl Up, is releasing a signature Girl Up bracelet (retail $30 USD) that donates 100 percent of the bracelet sales’ net proceeds to the campaign.

As a Girl Up champion, Trump will help ignite teen philanthropy to raise awareness and funds for United Nations programs that protect, educate and empower the world’s hardest-to-reach girls. Girl Up supporters are encouraged to give a “High Five” to girls in developing countries by donating $5 or more to provide such basic needs as access to school supplies, clean water, life-saving health services, safety from violence and more.

“Girl Up’s ‘for girls, by girls’ approach encourages American girls to become forces of global change,” Trump said. “I am proud to be working with Girl Up and girls in this country to help ensure that all girls – no matter where they are born – get the tools they need to be educated, healthy, counted and positioned to be the next generation of leaders.”

The Ivanka Trump Fine Jewelry Girl Up Bracelet (retail $30 USD) consists of a sterling silver chain and a coral silk cord along with the Girl Up logo and the Ivanka Trump logo. The bracelet’s construction embodies the Girl Up campaign’s motto of uniting girls to change the world. The bracelet’s sterling silver chain and silk cord being connected by two logo charms signify that everyone – American girls, girls in developing countries, the United Nations, and partners – has a role to play in improving the lives of girls everywhere. The bracelet is available for pre-order now at http://www.ivankatrumpcollection.com.

Trump will work with Girl Up’s “Unite for Girls” tour that will be visiting 14 markets across the nation to energize U.S. girls to take action in support of their counterparts overseas. She will also visit programs Girl Up is supporting overseas that are helping make a difference in the lives of adolescent girls.

“Our research shows that American girls think girls everywhere should have the ability to learn, be healthy, and just be girls,” said Kimberly Perry, the United Nations Foundation’s Girl Up Campaign Director. “We are looking forward to working with Ivanka to usher a new wave of global philanthropy among teens and tweens, and helping girls in this country channel their energy and compassion to improve the lives of their peers in developing countries.”

About Girl Up
Girl Up, a campaign of the United Nations Foundation, gives American girls the opportunity to channel their energy and compassion to raise awareness and funds for programs of the United Nations that help some of the world’s hardest-to-reach adolescent girls. Through Girl Up’s support, girls have the opportunity to become educated, healthy, safe, counted and positioned to be the next generation of leaders. Campaign supporters are encouraged to give a “High Five” to girls in developing countries by donating $5 or more to provide girls with such basic needs as access to school supplies, clean water, life-saving health services, safety from violence and more. To give a High Five and learn more, join us at http://www.GirlUp.org.

About Ivanka Trump Fine Jewelry
Ivanka Trump launched her fine jewelry collection in September 2007 with a flagship store in New York City. In March 2010, the company launched its global expansion through partnerships with exclusive retailers throughout the U.S., Asia and the Middle East. Ivanka combines her innate understanding of modern luxury with a vision of heirloom-chic jewelry inspired by the best classic styles of all times. Access to breathtaking diamonds and an unwavering commitment to superior quality of craftsmanship further distinguish the elegantly youthful and stylish collections. Ivanka's seal of approval, her personal signature and a trademarked coral enamel accent mark each piece that bears her name. http://www.ivankatrumpcollection.com.

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Yolanda Johnny Taylor
Girl Up
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