NCM® Associates Launches Campaign to Provide Free Auto Dealership Profile Comparison Reports to U.S. Operators

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Overland Park, Kan., 7 Sept. 2010: NCM Associates, a leading provider of 20 Group, Retail Coaching, Education and operations Benchmarking services to the automotive industry, announced a campaign designed to introduce NCM’s pioneering Benchmark® reports to U.S. dealer/operators. NCM is offering a secure online platform for data entry, where participating dealers may input 12 pieces of operating data taken from their financial statement in order to generate a custom report showcasing their performance in seven key operating metrics as compared to the NCM franchise Benchmark of top-performing operators.

NCM Associates, Inc.

At NCM, we believe you shouldn’t do something different until you know what you’ve done right, and wrong. The goal isn’t simply to see where you’ve been and where you are, but to analyze how you got here.

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Targeting retail dealerships who are not active NCM clients already, NCM Associates hopes to raise awareness of its industry-leading suite of services designed to improve a dealership’s overall profitability. “The Profile Comparison Report is a great way to identify opportunities for improvement, because you’re seeing how your operation compares to the NCM Benchmark, which is the average of the top-performing operators, by franchise,” said Jeff Bethel, NCM’s Director of 20 Group Operations. “The report will show you where you are out-performing or under-performing the Benchmark, giving directional variances that may indicate operational areas in need of attention.”

Paul Stowe, Director of NCM Retail Operations, explained why knowing how you compare to your peers and against top performers is so critical. “At NCM, we believe you shouldn’t do something different until you know what you’ve done right, and wrong,” he said. “The goal isn’t simply to see where you’ve been and where you are, but to analyze how you got here. The best place to start is by comparing your performance to others who do what you do and then learn how they do it better. The NCM Profile Comparison Report will give the dealer who is serious about making profit-enhancing change some meaningful insight into where to start.”

“In addition to the free Profile Comparison Report, dealers will enjoy a professional review of their Report findings by NCM’s talented retail coaches and 20 Group executive moderators -- all of whom are seasoned industry veterans with robust dealership operations experience,” added Paul A. Faletti, Jr., NCM’s President and CEO. “By walking through the report with a knowledgeable, third-party perspective on their operations, it’s quite likely participating dealers will find opportunities to improve their operations that can lead to enhanced operating profits.”

Letters of invitation are being mailed throughout the month of September. Each letter will contain a personalized link and instructions directing those who wish to participate to a special web landing page and NCM’s secure Quick Calculator tool. Faletti stressed that NCM is very serious about keeping dealer data safe. “We go to great lengths with our security measures to ensure a secure and confidential platform for our clients and prospective clients,” he said. The entire process takes just a few minutes and the dealer is contacted within three business days for the telephone review of the findings. Reports are provided to the dealers in PDF file format via NCM’s secure file transfer service.

About NCM Associates, Inc.:
NCM Associates, Inc. is the originator of the automotive industry 20 Group peer collaboration process and has been providing dealership Benchmarking, Education and Consulting services to the industry since 1947. Located in Overland Park, Kan., NCM provides a robust suite of services designed to drive dealership profitability using its proven, operations-focused Benchmark® for Success program with new and pre-owned U.S. automotive dealerships, as well as with businesses in more than 20 other industries. For more information about NCM Associates, visit http://www.ncm20.com or call 800-756-2620.

Contact Information:
NCM Associates, Inc.
10551 Barkley, Suite 200
Overland Park, KS 66212
913.649.7830
http://www.ncm20.com

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Robin Keller
NCM Associates, Inc.
913-649-7830 ext. 275
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