Connecture, Inc. Introduces StateAdvantage

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New product offering provides states flexible technology that can be customized for any exchange configuration

Connecture, Inc., the leading provider of web-based sales, service, and process automation solutions for health insurance distribution, announced today a new product offering for state health exchanges called StateAdvantage.

With the passage of health reform, Connecture continues to focus on providing innovative technology that brings carriers, brokers, navigators, call centers, and consumers together. The overall objective is to provide states with the right technology options to help their residents purchase affordable health insurance while creating sustainable and recurring value for the state.

“StateAdvantage was developed to be flexible enough to be customized for any state exchange configuration and robust enough to simplify the complexities within state programs,” commented Bob Barry, Senior Vice President for Product and Market Strategy at Connecture. “The system provides an intuitive, easy, web-based shopping experience, utilizing powerful user education and support tools such as automated plan finders and online chat capabilities. Even though the exchange may seem complex, time-consuming and costly, states can be successful and provide a meaningful service to their constituents. StateAdvantage can help accelerate state exchange goals.”

Connecture’s Barry notes that there are four key drivers for a successful state exchange. The exchange must be:
1. Comprehensive - utilizing technology that spans market segments and encompasses new business, policy maintenance and renewal functionality;
2 .Effective - providing an exceptional buying experience through a website that makes it easy to acquire coverage;
3. Sustainable - implementing maintenance tools and integrations to reduce the costs to maintain an Exchange; and
4. Adaptable - easily adapting to health reform changes and market forces driven over time

StateAdvantage keeps these success factors in mind and offers states a proven, innovative technology platform that is flexible and adaptable.

About Connecture, Inc.
Connecture is solely focused on delivering integrated web-based sales, service and process automation solutions to the health insurance industry. Connecture has automated elements of the insurance sales and service process for over 80 health plans and insurers, and its InsureConnect suite of products currently supports the sales and servicing of 11 of the 20 largest health plans and insurers in the country. Its industry-proven solutions encompass the entire spectrum of multi-channel insurance sales and services for small group, large group, and individual markets. Connecture offers an end-to-end business process transaction platform consisting of focused modular applications that fully integrate with existing systems. Connecture’s solutions have proven to deliver increased sales, enhanced broker loyalty, improved back-office efficiencies, lower customer acquisition costs, and decrease overall operating expenses. For more information, call Meg Riddle at 262.408.3865 or visit the Connecture website at

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Meg Riddle
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