Silhouette Eyewear Sets Its Sights On New York’s Most Explosive Fashion Season

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Award-Winning Brand Offers Stylish Experiences & Surprises in Celebration of Fashion’s Night Out and New York Fashion Week

“We are excited to partner with Fashion’s Night Out and New York Fashion Week, while reengaging fashion connoisseurs in our new and iconic designs that have redefined eyewear and transformed it into an indispensable fashion accessory." -Kristen McLaughlin

As the world prepares for New York’s upcoming fashion season, Silhouette, an award-winning eyewear brand is gearing up to thrill consumers and fashion insiders with stylish experiences and surprises at Fashion Central at Grand Central Terminal and New York Fashion Week. Known for its impeccable standards and perfection of design, Silhouette is the world’s first and only company to focus exclusively on the aesthetics and fascination of rimless eyewear.

At Fashion Central, Silhouette will engage consumers in the excitement of Fashion Week and offer interactive opportunities with leading fashion and beauty influencers. At Silhouette’s experiential pavilion, created in conjunction with New York Fashion Week and in celebration of Fashion’s Night Out:

  • Internationally renowned fashion stylist Nolé Marin will join Silhouette’s team of rimless aesthetic consultants, daily from 4:00 – 6:00 p.m., to provide eyeglass wearers with abbreviated eyewear makeovers through professional aesthetic consultations.
  • Eyebrow specialist Elke Von Freudenberg will be on hand, daily from 12:00 – 7:00 p.m., to provide visitors with brow shapings, cosmetic touches and recommendations to flatter their best features. A Silhouette make-up artist will also be on-site to offer tips to make consumers’ eyes gleam.

Pavilion guests can enter to win a Silhouette Wellness package including sunglasses, plus exclusive eye-spa gifts. Housed in Grand Central Terminal’s Vanderbilt Hall, Fashion Central will be open to the public from 8:30 a.m. – 7:00 p.m. on September 8th and 9th and from 8:30 a.m. – 10:00 p.m. on September 10th.

“We are excited to partner with Fashion’s Night Out and New York Fashion Week, while reengaging fashion connoisseurs in our new and iconic designs that have redefined eyewear and transformed it into an indispensable fashion accessory,” said Silhouette U.S. Marketing Director, Kristen McLaughlin.

Silhouette eyewear has recently graced the catwalks of London and Paris and new Silhouette sunwear styles, available in the U.S. this November, will be included in the New York Fashion Week program of Binetti. A world class fashion brand known for its innovative, thought-provoking designs, Binetti will showcase its Spring/Summer 2011 collections on Saturday, September 11th at the Box at Lincoln Center.

Silhouette produces the most highly sought after rimless eyewear to customize to the wearer’s unique facial features and lifestyle. It is available in a nearly unlimited selection of styles, lens shape and color options as well as unique Lifestyle Worlds including Essential, Extravagant and Luxury. For more information, visit Silhouette on the Web, Facebook and Twitter at http://www.silhouette.com, http://www.facebook.com/silhouetteinternational and http://www.twitter.com/wellseeing.

About Silhouette Optical, Ltd.
Silhouette Optical, Ltd. is a subsidiary of Silhouette International (http://www.silhouette.com), the Austrian eyewear manufacturer founded in 1964 by Arnold and Anneliese Schmied in Linz. In addition to the Silhouette brand, the Company also produces and markets worldwide models of the licensed brand adidas eyewear. Silhouette eyewear is available in more than 100 countries.

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Pauli Cohen

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