Bitbop Announces Mystery Contest

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Be the First to Solve the Bitbop Mystery and Win a BlackBerry Bold 9700 and 3-month subscription to Bitbop

With the ability to download shows or watch a show via 3G or wireless network, we hear of some interesting and often humorous places that people catch up on their favorite shows. We created this contest to give people a glimpse of where Bitbop employees use Bitbop and what they watch.

Bitbop (http://www.bitbop.com and m.bitbop.com), Fox Mobile Group’s on-demand mobile TV subscription service, today announced a contest giving participants the opportunity to solve a mystery for a chance to win a BlackBerry® Bold™ 9700 and a 3-month subscription to Bitbop. Each day for seven days, one “sharp sleuth” will win. The contest begins at 11:59 a.m. EST, September 8, and runs through September 15, 2010.

The Bitbop mystery contest is loosely based on a classic detective board game where participants are given clues and must solve the mystery. Five members of the Bitbop team are “suspects” who could be watching one of five TV shows in one of five locations. Three different clues will be given each day via the Bitbop Facebook page (http://www.facebook.com/bitbop) and Twitter (http://www.twitter.com/bitbop) to help players solve the mystery. The first person to correctly identify which suspect is using Bitbop, what TV show they are watching, and where they are will win the prize for the day.

U.S. residents 18 and older can enter the contest each day, but can not enter more than once per day. Participants in the Bitbop mystery contest do not need to be subscribers to the Bitbop service to participate.

“The inspiration for the Bitbop mystery contest came about through our own Bitbop team and subscribers who constantly exchange conversation about what they are watching and where they watch,” said Reid Genauer, Vice President, Bitbop, for Fox Mobile Group. “With the ability to download shows or watch a show via 3G or wireless network, we hear of some interesting and often humorous places that people catch up on their favorite shows. We created this contest to give people a glimpse of where Bitbop employees use Bitbop and what they watch.”

The Bitbop mystery contest runs through 11:59 a.m. ET, September 15. For official rules which include complete details about the contest, visit Bitbop at its official Facebook page.
About Bitbop

Bitbop is a new wireless subscription service delivering on demand mobile TV directly to U.S. consumers’ smartphones. The company’s state-of-the-art platform puts the flexibility of a home-based media center right in the user’s pocket. Bitbop’s service is accessible from any 3G or wireless network and features unlimited streaming or temporary downloading of selected content from top quality partners.
About Fox Mobile Group

Fox Mobile Group (FMG) is the global leader in mobile content distribution, production and services, offering more of the benefits of mobile entertainment to consumers and business partners than anyone else. A division of News Corporation’s Digital Media Group, FMG distributes and produces more mobile entertainment to more people and business partners in more ways and in more places than anyone else in the world. Headquartered in Berlin, Germany and Beverly Hills, Calif., FMG is wholly owned by News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

Press Contact:
Paula Batson
paula(dot)batson(at)foxmobile(dot)com
(917) 973-8294

Leigh Anne Varney
la(at)varneybusiness(dot)com
(415) 387-7250

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.

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Jose Zavala
Fox Mobile Group
(310) 598-4878
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