Cause Marketing is a practical partnership between businesses and nonprofits, no matter their size, it's about giving and getting.
New York, NY (Vocus) September 8, 2010
Nonprofit leaders are searching for new funding sources; small business owners and entrepreneurs want to attract new customers.
Cause Marketing is the tool that can help them both. The nonprofit gets access to the PR resources and customers of the small business while the small business gets access to the ever-expanding base of consumers who prefer to do business with socially responsible corporations.
"Cause Marketing is a practical partnership between businesses and nonprofits, no matter their size," says Geri Stengel, founder of Ventureneer.com. "It's about giving and getting. It's about mutual gain."
Stengel will be teaching the free Ventureneer webinar Cause Marketing Basics on Tuesday, September 14, from 2-3 pm ET.
Cause Marketing is not confined to big corporations with large marketing budgets. Small business owners can get and give value from partnering with a nonprofit.
This webinar will help nonprofit leaders and business owners decide if Cause Marketing is right for their organizations.
"Cause Marketing can be very effective," Stengel says, "but finding the right partner and putting together the right package is critical to that success."
Finding that matching partner is important to the business owner as well as the nonprofit leader. The webinar will clarify what they need to look for in potential partners as well as how to make the relationship work.
The webinar will clarify:
*The buy-in needed within an organization before undertaking a Cause Marketing partnership;
*How to decide if this partner represents the nonprofit's values;
*How to decide if this partner matters to the business's client base;
*What motivates businesses to partner with a nonprofit;
*How to determine the value of a nonprofit to the small business and vice versa;
*The benefits of partnerships with a small business for the nonprofit;
*How to insure that both the nonprofit and the small business are satisfied with the outcome of the partnership.
Nonprofit leaders, board members, nonprofit executive directors, chief financial officers, fundraisers as well as small business owners and entrepreneurs who want to put together a socially responsible marketing program will benefit from this webinar.
For more information or to register for either webinar, go to http://www.ventureneer.com/webclass/cause-marketing-basics-2
About Geri Stengel
Geri is founder of Ventureneer, an online education and peer support service. She honed her online expertise at companies like Dow Jones and Physicians’ Online. Geri co-founded the Women’s Leadership Exchange and is president of Stengel Solutions, a consulting service for social-impact organizations. She has taught university classes in entrepreneurship and has been nationally recognized for her achievements in small business development and nonprofit guidance.
Ventureneer connects values-driven small business owners, social entrepreneurs, and nonprofit leaders with the knowledge they need to make the world a better place and to thrive as businesses. At Ventureneer, entrepreneurial and nonprofit training and advice are practical, accessible, and affordable. Ventureneer has a new approach to learning, one built on Web 2.0 technology, that blends traditional, formal instruction with informal, peer learning. You can learn new skills, collaborate with peers, develop solutions to your real-world problems, get one-on-one help from experts, and access the information you need to make better decisions for your organizations.